Script Analysis and Audience Response

Schools of Public Engagement: Media

Non-Liberal Arts
Undergraduate Course
Graduate Course
Degree Students
Script Analysis / Audience Res
Spring 2024
Taught By: Olubusola Ajayi
Section: A

CRN: 10745

Credits: 3

All of the elements in a script (from structure to characterization; from tone and dialogue to theme) are involved in the process of targeting a specific audience and of shaping their reactions to and interpretation of the text. While reviewing the fundamentals of script analysis, this course will focus on the mechanisms employed to anticipate and shape audience response. We will work on several case studies from cinema and television, using perspective from various research approaches, including contexts of reception; encoding and decoding models; ethnographical analyses, etc. Many questions will arise in the process: what does it mean to write for a female audience (as is actually the case in some genres)? Up to which extent does the script contribute to the extinction of certain stereotypes and prejudices? Does the script assemble different layers of meaning that expand the range of its target audience, and how? What's the relationship between target audience and genre? This course is aimed at those students who contemplate a career in criticism as well as those who plan to write for cinema and/or television.

Media Studies courses are open to all graduate students. Undergraduate Juniors and Seniors with permission from the instructor and BA/MA Media studies students should email mediastudiesadvising@newschool.edu for access.

College: Schools of Public Engagement (NS)

Department: Media (MED)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Asynchronous

Max Enrollment: 15

Add/Drop Deadline: February 4, 2024 (Sunday)

Online Withdrawal Deadline: April 16, 2024 (Tuesday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:06am EDT 6/20/2024

Meeting Info:
Building: Online Course
Room: 999
Date Range: 1/22/2024 - 5/15/2024