Designed for aspiring producers and content creators, this course explores the current developments and potentials of transmedia, cross-media and integrated multi-platform media production and distribution. Traditional linear storytelling forms in film and video are increasingly supplanted or replaced by hybrid, multi-platform content creation and distribution models. Short-form, as well as user-generated content online, social media, video gaming, interactive technologies and virtual worlds have all broadened possibilities for audience participation and engagement. These media forms are used for story extensions and audience immersion in film and TV, as well as brand marketing and advertising, as documentary and social engagement tools, and also as new ways of creative storytelling. Through case studies and examples, students engage with storytelling fundamentals, such as premise, characters, theme and plot, and how these elements spread across multiple media channels using new technologies and social media practices. Each student will develop their own project, from initial concept to an extensive script and production outline, including design elements, user experience models, as well as funding and distribution options. Particular attention is paid to how narrative storylines translate and transform through different media, such as film and video, blogs and websites, social media, as well as live performance and events in order to create immersive experiences.

Designed for aspiring producers and content creators, this course explores the current developments and potentials of transmedia, cross-media and integrated multi-platform media production and distribution. Traditional linear storytelling forms in film and video are increasingly supplanted or replaced by hybrid, multi-platform content creation and distribution models. Short-form, as well as user-generated content online, social media, video gaming, interactive technologies and virtual worlds have all broadened possibilities for audience participation and engagement. These media forms are used for story extensions and audience immersion in film and TV, as well as brand marketing and advertising, as documentary and social engagement tools, and also as new ways of creative storytelling. Through case studies and examples, students engage with storytelling fundamentals, such as premise, characters, theme and plot, and how these elements spread across multiple media channels using new technologies and social media practices. Each student will develop their own project, from initial concept to an extensive script and production outline, including design elements, user experience models, as well as funding and distribution options. Particular attention is paid to how narrative storylines translate and transform through different media, such as film and video, blogs and websites, social media, as well as live performance and events in order to create immersive experiences.