NMGT

2112

Big Data: Consumer Research

Schools of Public Engagement: Management and Business

Non-Liberal Arts

Undergraduate Course

Degree Students

Big Data: Consumer Research

Fall 2020

Taught By: Debra Anderson

Section: A

CRN: 3000

Credits: 3

Immense amounts of data collected on the Internet can be harnessed for business and other purposes. In this course, students learn basic skills for finding and analyzing data, identifying patterns in it, and presenting results in a succinct manner. Development of these practical skills is framed by readings on consumer behavior, market segmentation, and the privacy issues that arise from the collection, use, and abuse of personal and consumer information.

College: Schools of Public Engagement (NS)

Department: Management and Business (NBUS)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 16

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: No

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:37pm 7/3/2020 EDT

Meeting Info:

Building: Online Course

Date Range: 8/31/2020 - 12/19/2020