NMGT
2112

Big Data: Consumer Research

Schools of Public Engagement: Management and Business

Non-Liberal Arts
Undergraduate Course
Degree Students
Big Data: Consumer Research
Fall 2022
Taught By: Debra McGrory
Section: A

CRN: 3000

Credits: 3

Immense amounts of data collected on the Internet can be harnessed for business and other purposes. In this course, students learn basic skills for finding and analyzing data, identifying patterns in it, and presenting results in a succinct manner. Development of these practical skills is framed by readings on consumer behavior, market segmentation, and the privacy issues that arise from the collection, use, and abuse of personal and consumer information.

College: Schools of Public Engagement (NS)

Department: Management and Business (NBUS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Asynchronous

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 10:08pm EST 2/7/2023

Meeting Info:
Building: Online Course
Room: 999
Date Range: 8/29/2022 - 12/18/2022