NMGT

2112

Big Data: Consumer Research

Schools of Public Engagement: Management and Business

Non-Liberal Arts

Undergraduate Course

Degree Students

Big Data: Consumer Research

Fall 2019

Taught By: Debra Anderson and Hugh McGrory

Section: A

CRN: 3000

Credits: 3

Immense amounts of data collected on the Internet can be harnessed for business and other purposes. In this course, students learn basic skills for finding and analyzing data, identifying patterns in it, and presenting results in a succinct manner. Development of these practical skills is framed by readings on consumer behavior, market segmentation, and the privacy issues that arise from the collection, use, and abuse of personal and consumer information.

College: Schools of Public Engagement (NS)

Department: Management and Business (NBUS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 23

Add/Drop Deadline: September 9, 2019 (Monday)

Online Withdrawal Deadline: November 17, 2019 (Sunday)

Seats Available: Yes

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 3:16pm 11/22/2019 EST

Meeting Info:

Days: Wednesday

Times: 6:00pm - 7:50pm

Building: Johnson/Kaplan 66 West 12th

Room: 518

Date Range: 8/28/2019 - 12/11/2019