Introduction to Marketing

Schools of Public Engagement: Management and Business

Non-Liberal Arts

Undergraduate Course

Degree Students

Introduction to Marketing

Fall 2019

Taught By: Mary Kassner

Section: A

CRN: 3863

Credits: 3

This course is for students interested in acquiring a working knowledge of the terminologies, processes, and practices needed to manage marketing in for-profit and not-for-profit companies. Learn fundamental concepts and models such as the Four P's, segmentation, consumer behavior, and branding, and explore the interdisciplinary roots of marketing in anthropology, sociology, economics, and psychology. Students are encouraged to consider target markets as subcultures, products as cultural artifacts, and consumer decisions as behavioral choices. Current trends and hot-button issues, including ambush marketing, corporate social responsibility, and green marketing, are examined. Cases and guest speakers help students apply theory to a range of industries and products, including nonprofits, art and design, packaged goods, and services.

College: Schools of Public Engagement (NS)

Department: Management and Business (NBUS)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 17

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:11pm 8/24/2019

Meeting Info:

Days: TBD

Times: TBD

Building: Online Course

Room: TBD

Date Range: 8/26/2019 - 12/15/2019