Arts and Cultural Marketing: Selling What Makes New York City Interesting

Schools of Public Engagement: Management and Business

Non-Liberal Arts

Undergraduate Course

Degree Students

Arts & Cultural Market

Fall 2021

Taught By: David Eng

Section: A

CRN: 2544

Credits: 3

Like all great cities, New York offers a range of arts and cultural amenities, which drive the economy as well as enriching our lives. How does the arts and culture industry affect our local urban economy and beyond? And how is the marriage of creative product and informed consumer achieved in a highly competitive and cluttered world? This course uses New York City as a case study to introduce the principles and practices of marketing with application to museums, galleries, performing arts, and other cultural institutions and organizations. Engaging the well-known Four P's of marketing (product, price, place, promotion) and practical considerations of budget, institutional politics, and industry paradigms, students review selected arts and cultural marketing campaigns and consider the role of marketing in the future of this vital sector. Guest speakers from the industry bring their expertise to our discussions.

College: Schools of Public Engagement (NS)

Department: Management and Business (NBUS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 20

Add/Drop Deadline: September 13, 2021 (Monday)

Online Withdrawal Deadline: November 21, 2021 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:50am 10/22/2021 EDT

Meeting Info:

Days: Monday

Times: 6:00pm - 7:50pm

Building: Johnson/Kaplan 66 West 12th

Room: 406

Date Range: 8/30/2021 - 12/13/2021