NMGT
3115

Arts and Cultural Marketing: Selling What Makes New York City Interesting

Schools of Public Engagement: BPATS

Non-Liberal Arts
Undergraduate Course
Degree Students
Arts & Cultural Market
Fall 2024
Taught By: Faculty TBA
Section: A

CRN: 17298

Credits: 3

Like all great cities, New York offers a range of arts and cultural amenities, which drive the economy as well as enriching our lives. How does the arts and culture industry affect our local urban economy and beyond? And how is the marriage of creative product and informed consumer achieved in a highly competitive and cluttered world? This course uses New York City as a case study to introduce the principles and practices of marketing with application to museums, galleries, performing arts, and other cultural institutions and organizations. Engaging the well-known Four P's of marketing (product, price, place, promotion) and practical considerations of budget, institutional politics, and industry paradigms, students review selected arts and cultural marketing campaigns and consider the role of marketing in the future of this vital sector. Guest speakers from the industry bring their expertise to our discussions.

College: Schools of Public Engagement (NS)

Department: BPATS (BPAT)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 21

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 3:10am EDT 6/17/2024

Meeting Info:
Days: Monday
Times: 6:00pm - 7:50pm
Building: TBD
Room: TBD
Date Range: 8/26/2024 - 12/9/2024
Arts & Cultural Market
Spring 2024
Taught By: Jessica Weber
Section: A

CRN: 14794

Credits: 3

Like all great cities, New York offers a range of arts and cultural amenities, which drive the economy as well as enriching our lives. How does the arts and culture industry affect our local urban economy and beyond? And how is the marriage of creative product and informed consumer achieved in a highly competitive and cluttered world? This course uses New York City as a case study to introduce the principles and practices of marketing with application to museums, galleries, performing arts, and other cultural institutions and organizations. Engaging the well-known Four P's of marketing (product, price, place, promotion) and practical considerations of budget, institutional politics, and industry paradigms, students review selected arts and cultural marketing campaigns and consider the role of marketing in the future of this vital sector. Guest speakers from the industry bring their expertise to our discussions.

College: Schools of Public Engagement (NS)

Department: BPATS (BPAT)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: February 4, 2024 (Sunday)

Online Withdrawal Deadline: April 16, 2024 (Tuesday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 3:12am EDT 6/17/2024

Meeting Info:
Days: Tuesday
Times: 1:55pm - 3:45pm
Building: Johnson/Kaplan 66 West 12th
Room: 715
Date Range: 1/23/2024 - 5/7/2024