Arts and Cultural Marketing: Selling What Makes New York City Interesting

Schools of Public Engagement: Management and Business

Non-Liberal Arts
Undergraduate Course
Degree Students
Arts & Cultural Market
Fall 2023
Taught By: David Eng
Section: A

CRN: 2544

Credits: 3

Like all great cities, New York offers a range of arts and cultural amenities, which drive the economy as well as enriching our lives. How does the arts and culture industry affect our local urban economy and beyond? And how is the marriage of creative product and informed consumer achieved in a highly competitive and cluttered world? This course uses New York City as a case study to introduce the principles and practices of marketing with application to museums, galleries, performing arts, and other cultural institutions and organizations. Engaging the well-known Four P's of marketing (product, price, place, promotion) and practical considerations of budget, institutional politics, and industry paradigms, students review selected arts and cultural marketing campaigns and consider the role of marketing in the future of this vital sector. Guest speakers from the industry bring their expertise to our discussions.

College: Schools of Public Engagement (NS)

Department: Management and Business (NBUS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 11, 2023 (Monday)

Online Withdrawal Deadline: November 19, 2023 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:30pm EDT 6/4/2023

Meeting Info:
Days: Monday
Times: 6:00pm - 7:50pm
Building: TBD
Room: TBD
Date Range: 8/28/2023 - 12/11/2023