Arts and Cultural Marketing: Selling What Makes New York City Interesting
Schools of Public Engagement: BPATS
CRN: 17298
Credits: 3
Like all great cities, New York offers a range of arts and cultural amenities, which drive the economy as well as enriching our lives. How does the arts and culture industry affect our local urban economy and beyond? And how is the marriage of creative product and informed consumer achieved in a highly competitive and cluttered world? This course uses New York City as a case study to introduce the principles and practices of marketing with application to museums, galleries, performing arts, and other cultural institutions and organizations. Engaging the well-known Four P's of marketing (product, price, place, promotion) and practical considerations of budget, institutional politics, and industry paradigms, students review selected arts and cultural marketing campaigns and consider the role of marketing in the future of this vital sector. Guest speakers from the industry bring their expertise to our discussions.
College: Schools of Public Engagement (NS)
Department: BPATS (BPAT)
Campus: New York City (GV)
Course Format: Seminar (R)
Modality: In-Person
Max Enrollment: 21
Add/Drop Deadline: September 9, 2024 (Monday)
Online Withdrawal Deadline: November 17, 2024 (Sunday)
Seats Available: Yes
Status: Closed*
* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:22am EDT 10/16/2024