PAFC

1100

Core 1: Introduction to Fashion Marketing and Communication

Parsons School of Design: Fashion Marketing & Comm

Non-Liberal Arts

Undergraduate Course

Majors Only

Core 1

Spring 2023

Taught By: Marcie Cooperman

Section: A

CRN: 11092

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts.

Open to: Associate degree in Fashion Marketing & Communication majors; Fashion Business minors by permission. NOTE: It is not recommended to take this course if you have taken PAFM 1051 Marketing 1 as it is very similar in content and structure

College: Parsons School of Design (PS)

Department: Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 12

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:10pm EST 11/29/2022

Meeting Info:

Days: Wednesday

Times: 12:10pm - 2:50pm

Building: Academic Entrance 63 Fifth Ave

Room: 502

Date Range: 1/25/2023 - 5/10/2023

Core 1

Fall 2022

Taught By: Emily Huggard

Section: A

CRN: 7292

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts.

Open to: Associate degree in Fashion Marketing & Communication majors only. NOTE: It is not recommended to take this course if you have taken PAFM 1051 Marketing 1 as it is very similar in content and structure

College: Parsons School of Design (PS)

Department: Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 14

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:10pm EST 11/29/2022

Meeting Info:

Days: Tuesday

Times: 12:10pm - 2:50pm

Building: Parsons 2 W 13th

Room: 1013

Date Range: 8/30/2022 - 12/6/2022

Core 1

Fall 2022

Taught By: Marcie Cooperman

Section: B

CRN: 12474

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts.

Open to: Associate degree in Fashion Marketing & Communication majors only. NOTE: It is not recommended to take this course if you have taken PAFM 1051 Marketing 1 as it is very similar in content and structure

College: Parsons School of Design (PS)

Department: Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 14

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:10pm EST 11/29/2022

Meeting Info:

Days: Monday

Times: 7:00pm - 9:40pm

Building: Academic Entrance 63 Fifth Ave

Room: 620

Date Range: 8/29/2022 - 12/12/2022