In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts. Note: PAFC 1000 Fashion Industry Survey, PAFC 1100 Core 1, and PAFC 1101 Visual Communication Lab 1 must all be completed before progressing to PAFC 1200 Core 2 and beyond.

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts. Note: PAFC 1000 Fashion Industry Survey, PAFC 1100 Core 1, and PAFC 1101 Visual Communication Lab 1 must all be completed before progressing to PAFC 1200 Core 2 and beyond.