PAFC

1100

Core 1: Introduction to Fashion Marketing and Communication

Parsons School of Design: Fashion Marketing & Comm

Non-Liberal Arts

Undergraduate Course

Majors Only

Core 1

Fall 2020

Taught By: Emily Huggard

Section: A

CRN: 7292

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts.

Open to: Associate degree in Fashion Marketing & Communication majors only. NOTE: It is not recommended to take this course if you have taken PAFM 1051 Marketing 1 as it is very similar in content and structure

College: Parsons School of Design (PS)

Department: Fashion Marketing & Comm (PAFC)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 12

Add/Drop Deadline: October 30, 2020 (Friday)

Online Withdrawal Deadline: December 6, 2020 (Sunday)

Seats Available: Yes

Status: Open*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:10pm 8/13/2020 EDT

Meeting Info:

Days: Tuesday

Times: 9:00am - 11:40am

Building: Academic Entrance 63 Fifth Ave

Room: 509

Date Range: 10/26/2020 - 12/19/2020

Core 1

Spring 2021

Taught By: Faculty TBA

Section: A

CRN: 8416

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts.

Open to: Associate degree in Fashion Marketing & Communication majors only. NOTE: It is not recommended to take this course if you have taken PAFM 1051 Marketing 1 as it is very similar in content and structure

College: Parsons School of Design (PS)

Department: Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 10

Add/Drop Deadline: N/A
Online Withdrawal Deadline: N/A

Seats Available: Yes

Status: Open*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:11pm 8/13/2020 EDT

Meeting Info:

Days: Friday

Times: 4:00pm - 6:40pm

Building: TBD

Room: TBD

Date Range: 1/22/2021 - 5/7/2021

Core 1

Spring 2021

Taught By: Emily Huggard

Section: B

CRN: 5549

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts.

Open to: Associate degree in Fashion Marketing & Communication majors only. NOTE: It is not recommended to take this course if you have taken PAFM 1051 Marketing 1 as it is very similar in content and structure

College: Parsons School of Design (PS)

Department: Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 10

Add/Drop Deadline: N/A
Online Withdrawal Deadline: N/A

Seats Available: Yes

Status: Open*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:11pm 8/13/2020 EDT

Meeting Info:

Days: Wednesday

Times: 12:10pm - 2:50pm

Building: Academic Entrance 63 Fifth Ave

Room: 205

Date Range: 1/20/2021 - 5/5/2021