PAFC

1100

Core 1: Introduction to Fashion Marketing and Communication

Parsons School of Design: PAFC-Fashion Marketing & Comm

Non-Liberal Arts

Undergraduate Course

Majors Only

Core 1

Spring 2019

Taught By: Emily Huggard

Section: A

CRN: 7098

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts. An integral part of the AAS Core 1, Core 2, Core 3 sequence is the School of Fashion Lab series. The discussion of concepts and issues that emerge from the labs will support students as they work to transfer industry insights into their own practice.

Open to: Associate degree in Fashion Marketing & Communication majors starting in Spring 19' only.

College: Parsons School of Design (PS)

Department: PAFC-Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 12

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:25am 11/17/2018

Meeting Info:

Days: Monday

Times: 9:00am - 11:40am

Building: TBD

Room: TBD

Date Range: 1/28/2019 - 5/13/2019

Core 1

Spring 2019

Taught By: Emily Huggard

Section: B

CRN: 7099

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts. An integral part of the AAS Core 1, Core 2, Core 3 sequence is the School of Fashion Lab series. The discussion of concepts and issues that emerge from the labs will support students as they work to transfer industry insights into their own practice.

Open to: Associate degree in Fashion Marketing & Communication majors starting in Spring 19' only.

College: Parsons School of Design (PS)

Department: PAFC-Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 12

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:25am 11/17/2018

Meeting Info:

Days: Wednesday

Times: 12:10pm - 2:50pm

Building: TBD

Room: TBD

Date Range: 1/23/2019 - 5/13/2019