Core 1: Introduction to Fashion Marketing and Communication

Parsons School of Design: Fashion Marketing & Comm

Non-Liberal Arts

Undergraduate Course

Majors Only

Core 1

Spring 2021

Taught By: Emily Huggard

Section: B

CRN: 5549

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts.

Open to: Associate degree in Fashion Marketing & Communication majors only. NOTE: It is not recommended to take this course if you have taken PAFM 1051 Marketing 1 as it is very similar in content and structure

College: Parsons School of Design (PS)

Department: Fashion Marketing & Comm (PAFC)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 12

Add/Drop Deadline: March 28, 2021 (Sunday)

Online Withdrawal Deadline: April 27, 2021 (Tuesday)

Seats Available: Yes

Status: Open*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:26pm 3/3/2021 EST

Meeting Info::

Days: Wednesday

Times: 12:10pm - 2:50pm

Building: Online Course

Date Range: 3/24/2021 - 5/5/2021