PAFC
1100

Core 1: Introduction to Fashion Marketing and Communication

Parsons School of Design: School of Fashion

Non-Liberal Arts
Undergraduate Course
Majors Only
Core 1
Fall 2024
Taught By: Faculty TBA
Section: A

CRN: 7292

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts. Note: PAFC 1000 Fashion Industry Survey, PAFC 1100 Core 1, and PAFC 1101 Visual Communication Lab 1 must all be completed before progressing to PAFC 1200 Core 2 and beyond.

Open to: AAS Fashion Marketing & Communication majors; and Fashion Business minors, with permission (no co-requisite needed). Co-requisite(s): PAFC 1101 Visual Communication Lab 1. NOTE: It is not recommended to take this course if you have taken PAFM 1051 Marketing 1 as it is very similar in content and structure.

College: Parsons School of Design (PS)

Department: School of Fashion (SOF)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 8

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:26am EDT 6/17/2024

Meeting Info:
Days: Monday
Times: 12:10pm - 2:50pm
Building: TBD
Room: TBD
Date Range: 8/26/2024 - 12/9/2024
Core 1
Fall 2024
Taught By: Marcie Cooperman
Section: B

CRN: 12474

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts. Note: PAFC 1000 Fashion Industry Survey, PAFC 1100 Core 1, and PAFC 1101 Visual Communication Lab 1 must all be completed before progressing to PAFC 1200 Core 2 and beyond.

Open to: AAS Fashion Marketing & Communication majors; and Fashion Business minors, with permission (no co-requisite needed). Co-requisite(s): PAFC 1101 Visual Communication Lab 1. NOTE: It is not recommended to take this course if you have taken PAFM 1051 Marketing 1 as it is very similar in content and structure.

College: Parsons School of Design (PS)

Department: School of Fashion (SOF)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 8

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:26am EDT 6/17/2024

Meeting Info:
Days: Monday
Times: 4:00pm - 6:40pm
Building: TBD
Room: TBD
Date Range: 8/26/2024 - 12/9/2024
Core 1
Spring 2024
Taught By: Marcie Cooperman
Section: A

CRN: 11092

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts. Note: PAFC 1000 Fashion Industry Survey, PAFC 1100 Core 1, and PAFC 1101 Visual Communication Lab 1 must all be completed before progressing to PAFC 1200 Core 2 and beyond.

Open to: Associate degree in Fashion Marketing & Communication majors; Fashion Business minors by permission. Co-requisite(s): PAFC 1101 Visual Communication Lab 1. NOTE: It is not recommended to take this course if you have taken PAFM 1051 Marketing 1 as it is very similar in content and structure

College: Parsons School of Design (PS)

Department: School of Fashion (SOF)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 9

Add/Drop Deadline: February 4, 2024 (Sunday)

Online Withdrawal Deadline: April 16, 2024 (Tuesday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:28am EDT 6/17/2024

Meeting Info:
Days: Wednesday
Times: 12:10pm - 2:50pm
Building: 6 East 16th Street
Room: 903
Date Range: 1/24/2024 - 5/8/2024