PAFC

1100

Core 1: Introduction to Fashion Marketing and Communication

Parsons School of Design: Fashion Marketing & Comm

Non-Liberal Arts

Undergraduate Course

Majors Only

Core 1

Spring 2022

Taught By: Emily Huggard

Section: A

CRN: 11092

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts.

Open to: Associate degree in Fashion Marketing & Communication majors only. NOTE: It is not recommended to take this course if you have taken PAFM 1051 Marketing 1 as it is very similar in content and structure

College: Parsons School of Design (PS)

Department: Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 12

Add/Drop Deadline: February 6, 2022 (Sunday)

Online Withdrawal Deadline: April 17, 2022 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:08pm 10/25/2021 EDT

Meeting Info:

Days: Monday

Times: 7:00pm - 9:40pm

Building: TBD

Room: TBD

Date Range: 1/24/2022 - 5/16/2022

Core 1 (M)

Fall 2021

Taught By: Marcie Cooperman

Section: B

CRN: 12474

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts.

Open to: Associate degree in Fashion Marketing & Communication majors only. NOTE: It is not recommended to take this course if you have taken PAFM 1051 Marketing 1 as it is very similar in content and structure

College: Parsons School of Design (PS)

Department: Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 15

Add/Drop Deadline: September 13, 2021 (Monday)

Online Withdrawal Deadline: November 21, 2021 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:10pm 10/25/2021 EDT

Meeting Info:

Days: Monday

Times: 7:00pm - 9:40pm

Building: Academic Entrance 63 Fifth Ave

Room: 622

Date Range: 8/30/2021 - 12/13/2021

Core 1 (M)

Fall 2021

Taught By: Emily Huggard

Section: A

CRN: 7292

Credits: 3

In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product and audience and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend and audience research and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic and cultural contexts.

Open to: Associate degree in Fashion Marketing & Communication majors only. NOTE: It is not recommended to take this course if you have taken PAFM 1051 Marketing 1 as it is very similar in content and structure

College: Parsons School of Design (PS)

Department: Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Add/Drop Deadline: September 13, 2021 (Monday)

Online Withdrawal Deadline: November 21, 2021 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:10pm 10/25/2021 EDT

Meeting Info:

Days: Tuesday

Times: 12:10pm - 2:50pm

Building: Parsons 2 W 13th

Room: 704

Date Range: 8/31/2021 - 12/14/2021