PAFC
1101

Visual Communication Lab 1

Parsons School of Design: School of Fashion

Non-Liberal Arts
Undergraduate Course
Majors Only
Visual Communication Lab 1
Fall 2024
Taught By: Michelle Nahum-Albright
Section: A

CRN: 7294

Credits: 3

This course provides students with foundational knowledge of visual communication and builds skills and proficiency in the design of effective visual messages. Students are introduced to techniques of image analysis in order to understand how images are interpreted, generate meaning and produce affect. They learn formal strategies used to capture and direct attention such as color, contrast, figure-ground, size, scale, and proportion, alongside skills towards creating compelling visual narratives and rhetorical devices like abstraction and visual metaphor. In the second half of the course, students explore visual communication in the context of fashion marketing and communication, applying their previous learning towards the design of brand assets and creative content. Note: PAFC 1000 Fashion Industry Survey, PAFC 1100 Core 1, and PAFC 1101 Visual Communication Lab 1 must all be completed before progressing to PAFC 1200 Core 2 and beyond.

Open to: Associate degree in Fashion Marketing & Communication majors. Co-requisite(s): PAFC 1100 Core 1. NOTE: This course is supported by optional, but recommended Adobe Creative Suite technical workshops.

College: Parsons School of Design (PS)

Department: School of Fashion (SOF)

Campus: New York City (GV)

Course Format: Studio (S)

Modality: In-Person

Max Enrollment: 11

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:26am EDT 10/7/2024

Meeting Info:
Days: Monday
Times: 9:00am - 11:40am
Building: Academic Entrance 63 Fifth Ave
Room: 204
Date Range: 8/26/2024 - 12/9/2024
Visual Communication Lab 1
Fall 2024
Taught By: Anselm Dastner
Section: B

CRN: 12476

Credits: 3

This course provides students with foundational knowledge of visual communication and builds skills and proficiency in the design of effective visual messages. Students are introduced to techniques of image analysis in order to understand how images are interpreted, generate meaning and produce affect. They learn formal strategies used to capture and direct attention such as color, contrast, figure-ground, size, scale, and proportion, alongside skills towards creating compelling visual narratives and rhetorical devices like abstraction and visual metaphor. In the second half of the course, students explore visual communication in the context of fashion marketing and communication, applying their previous learning towards the design of brand assets and creative content. Note: PAFC 1000 Fashion Industry Survey, PAFC 1100 Core 1, and PAFC 1101 Visual Communication Lab 1 must all be completed before progressing to PAFC 1200 Core 2 and beyond.

Open to: Associate degree in Fashion Marketing & Communication majors. Co-requisite(s): PAFC 1100 Core 1. NOTE: This course is supported by optional, but recommended Adobe Creative Suite technical workshops.

College: Parsons School of Design (PS)

Department: School of Fashion (SOF)

Campus: New York City (GV)

Course Format: Studio (S)

Modality: In-Person

Max Enrollment: 11

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:26am EDT 10/7/2024

Meeting Info:
Days: Friday
Times: 4:00pm - 6:40pm
Building: Academic Entrance 63 Fifth Ave
Room: 503
Date Range: 8/30/2024 - 12/13/2024