The Business of Fashion can be complex and daunting. Fashion is an economic and symbolic transaction between designers and consumers, and yet such a model is limited for explaining fashion as a creative industry. Yet it is crucial to understand the place the designer sits within the industry and how an understanding of the business of fashion will fuel a designer’s growth and expression. Studies of systems and models allows for interpreting the structural relationships and the evolutionary dynamic that regulate creativity in this industry. We will also be learning about strategic intuition which forms the basis of many of the key principles we will be discussing in the course. By learning key principles from systems theory and case study methods, students in this course discover innovative ways through which they can collaborate with designers, manufacturers, producers, distributors, retailers, media, and consumers to realize their ideas. The Business of Fashion is a graduate level course for students interested in understanding how fashion is shaped beyond design.

The Business of Fashion can be complex and daunting. Fashion is an economic and symbolic transaction between designers and consumers, and yet such a model is limited for explaining fashion as a creative industry. Yet it is crucial to understand the place the designer sits within the industry and how an understanding of the business of fashion will fuel a designer’s growth and expression. Studies of systems and models allows for interpreting the structural relationships and the evolutionary dynamic that regulate creativity in this industry. We will also be learning about strategic intuition which forms the basis of many of the key principles we will be discussing in the course. By learning key principles from systems theory and case study methods, students in this course discover innovative ways through which they can collaborate with designers, manufacturers, producers, distributors, retailers, media, and consumers to realize their ideas. The Business of Fashion is a graduate level course for students interested in understanding how fashion is shaped beyond design.