Orientation 2 marks the start of the second year of the MFA program with an emphasis on self-reflection, and how the previous year’s learning experiences can be used to position each designer in their practice and field of contemporaries. Many successful designers at some point in their careers will create their own brand with a clear aesthetic and ethos, communicated through casting of models, styling campaigns, and creating logos. Through this course, students will examine their design identity, and art direct their individual and brand identity representation, and impact-making strategies.