Orientation 2 marks the start of the MFA's year 2 with an emphasis on self-reflection, and on how the previous year’s learning can be used to position each designer in their contemporary field, their practice. Many successful designers at some point in their careers will create their own brand with a clear aesthetic and ethos – from casting models and styling campaigns, to creating logos. Through this course, students will examine their design identities, and art direct themselves, their own individual and brand identity representation, and impact-making.