PGHT

5718

For Sale: U.S. Advertising as Representation

Parsons School of Design: Art/Design Hist & Theory

Liberal Arts

Graduate Course

Degree Students

Advertising as Representation

Fall 2022

Taught By: Marilyn Cohen

Section: A

CRN: 14371

Credits: 3

In June 2020, after over one hundred years, the Aunt Jemima brand name was finally recognized and removed as derogatory. This course examines advertising in the United States historically and thematically, paying particular attention to how race, ethnicity, and difference are represented in American society. Beginning with the late 19th century, we analyze advertising in relation to changing technologies. We study trade cards, print advertisements, posters, and radio and television commercials, from the perspectives of nationalism, racism, feminism, gender, sexism, capitalism, modernism, and postmodernism. The aim is to understand how people construct, apprehend, and consume objects as forms of identity and meaning in the United States. Advertising is key to how objects and design communicate ideology and underscores connections among the visual, the material, and the social. It contributes to how we see ourselves and one another and reveals shifting cultural meanings attached to things. The course familiarizes students with scholarly approaches to the topic of American Consumer Society, significant writings related to cultural studies, material culture, and consumerism, and accessible collections of advertising for research. The course objective is to create visually informed and aware citizens.

Open to: All university graduate degree students.

College: Parsons School of Design (PS)

Department: Art/Design Hist & Theory (PGHT)

Campus: Course in NY, not on campus (NN)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 15

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: November 20, 2022 (Sunday)

Seats Available: No

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 3:34pm 8/19/2022 EDT

Meeting Info:

Days: Monday

Times: 4:00pm - 5:50pm

Building: TBD

Room: TBD

Date Range: 8/29/2022 - 12/12/2022