PGHT

5718

For Sale: Advertising in America in the 20th Century

Parsons School of Design: Art and Design History

Liberal Arts

Graduate Course

Degree Students

Advertising 20th C. America!

Fall 2019

Taught By: Marilyn Cohen

Section: A

CRN: 7632

Credits: 3

This course examines advertising in America culturally, historically and thematically. Beginning in the late 19th century and coming up to the present, advertising is analyzed in relation to the evolution of American commercial life and society. Focusing first on the transition from the 19th into the 20th century we ascertain how advertising expands in relation to nationalized industry and new technologies to foster consumerism as integral to democracy. Different media such as print advertisements, posters, television and film will be investigated from the perspectives of nationalism, racism, feminism, consumerism, and postmodernism. Class participation is important and counts toward the final grade. Students will be responsible for bringing in material for discussion as well as a midterm paper, a final paper and presentation.

Open to: All university graduate degree students.

College: Parsons School of Design (PS)

Department: Art and Design History (PLAD)

Campus: Parsons Dec Arts Cooper Hewitt (PD)

Course Format: Seminar (R)

Max Enrollment: 15

Add/Drop Deadline: September 9, 2019 (Monday)

Online Withdrawal Deadline: November 17, 2019 (Sunday)

Seats Available: Yes

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:30pm 11/22/2019 EST

Meeting Info:

Days: Monday

Times: 4:00pm - 5:50pm

Building: TBD

Room: TBD

Date Range: 8/26/2019 - 12/9/2019