PGHT
5718

For Sale: U.S. Advertising as Representation

Parsons School of Design: Sch. Art and Dsgn Hist and Th

Liberal Arts
Graduate Course
Degree Students
Advertising as Representation
Fall 2024
Taught By: Marilyn Cohen
Section: A

CRN: 17501

Credits: 3

In June 2020, after over one hundred years, the Aunt Jemima brand name was finally recognized and removed as derogatory. This course examines advertising in the United States historically and thematically, paying particular attention to how race, ethnicity, and difference are represented in American society. From the late 19th century on, we analyze advertising in relation to changing technologies; we study trade cards, print advertisements, posters, and radio and television commercials, from the perspectives of racism, feminism, gender, sexism, capitalism, modernism, etc. The aim is to understand how people construct, apprehend, and consume objects as forms of identity and meaning in the United States. The course is run as a seminar with readings from cultural studies, material culture studies, advertising histories, and contemporary news and magazine essays. Students will make presentations and write papers with class discussion essential to how the course works.

Open to: All university graduate degree students.

College: Parsons School of Design (PS)

Department: Sch. Art and Dsgn Hist and Th (ADHT)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 15

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: Yes

* Seats available but reserved for a specific population.

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 3:58pm EDT 7/12/2024

Meeting Info:
Days: Monday
Times: 1:55pm - 3:45pm
Building: Academic Entrance 63 Fifth Ave
Room: 622
Date Range: 8/26/2024 - 12/15/2024