Students apply testing to create designed outcomes and explore advanced means to communicate ideas to multiple audiences through application of product semantics, distinguishing between self-perception and how others read design artifacts. Principles and analytic vocabulary are introduced through lectures, weekly readings, discussions, and exercises. Project-based work will challenge students to work individually, as well as collaboratively with external parties.

Students apply testing to create designed outcomes and explore advanced means to communicate ideas to multiple audiences through application of product semantics, distinguishing between self-perception and how others read design artifacts. Principles and analytic vocabulary are introduced through lectures, weekly readings, discussions, and exercises. Project-based work will challenge students to work individually, as well as collaboratively with external parties.