PMFM

5040

Entrepreneurship

Parsons School of Design: Fashion Management

Non-Liberal Arts

Graduate Course

Majors Only

Entrepreneurship

Fall 2019

Taught By: Laura Lanteri

Section: A

CRN: 7866

Credits: 3

This fashion system course is designed to provide students with all of the core foundational elements necessary to start, run, and grow their own business in fashion products and services. Students will learn to become entrepreneurial creators who move the needle on popular culture as they look for the potential flash points that unite consumer populations around the world and influence what consumers listen to, how they dress, behave, think and live. Students will begin with developing the concept for their company by analyzing the segment of the fashion industry they wish to enter and identifying the consumer or business to business need, want, and/or “white space”. The challenge will be to find one great idea and pursue that unique concept until it is ubiquitous and streamlined. The students will then learn how to bring this concept to life by understanding how to form a legal entity, protect their intellectual property, write a business plan, design an organization, forecast sales based on a strategic marketing, financial, operational, and channel distribution plan. Students will also learn the various external partners companies entrepreneurs and scaled businesses use to provide core services throughout the various lifecycles of the company such as attorneys, accountants, contract manufacturers, creative agencies, retailers, wholesalers, investment bankers, and financiers. Students will also challenge existing paradigms to create breakthrough ideas in fashion and fashion related services, and utilize consumer insights to build their 3-year financial models - income statement, balance sheet, and statement of cash flows. Related to this will be intrapreneurship and the cross over skills that students will be developing to lead a business or address a market opportunity to grow a company other than their own. The course will culminate with students presenting their business plan to a simulated group of venture capital investors. Over the course of the semester, students will be supported by faculty and experts as they seek to contextualize their idea into a well thought-out, marketable, written business plan.

Open to: Masters degree in Fashion Management majors only.

College: Parsons School of Design (PS)

Department: Fashion Management (PMFM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 19

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:35pm 10/13/2019

Meeting Info:

Days: Sunday

Times: 9:00am - 6:00pm

Building: Academic Entrance 63 Fifth Ave

Room: 204

Date Range: 11/10/2019 - 11/10/2019

Days: Friday

Times: 6:00pm - 10:00pm

Building: Academic Entrance 63 Fifth Ave

Room: 204

Date Range: 11/15/2019 - 12/13/2019

Days: Saturday

Times: 9:00am - 6:00pm

Building: Academic Entrance 63 Fifth Ave

Room: 204

Date Range: 12/14/2019 - 12/14/2019

Days: Sunday

Times: 9:00am - 6:00pm

Building: Academic Entrance 63 Fifth Ave

Room: 204

Date Range: 12/15/2019 - 12/15/2019

Entrepreneurship

Fall 2019

Taught By: Keanan Duffty

Section: B

CRN: 7867

Credits: 3

This fashion system course is designed to provide students with all of the core foundational elements necessary to start, run, and grow their own business in fashion products and services. Students will learn to become entrepreneurial creators who move the needle on popular culture as they look for the potential flash points that unite consumer populations around the world and influence what consumers listen to, how they dress, behave, think and live. Students will begin with developing the concept for their company by analyzing the segment of the fashion industry they wish to enter and identifying the consumer or business to business need, want, and/or “white space”. The challenge will be to find one great idea and pursue that unique concept until it is ubiquitous and streamlined. The students will then learn how to bring this concept to life by understanding how to form a legal entity, protect their intellectual property, write a business plan, design an organization, forecast sales based on a strategic marketing, financial, operational, and channel distribution plan. Students will also learn the various external partners companies entrepreneurs and scaled businesses use to provide core services throughout the various lifecycles of the company such as attorneys, accountants, contract manufacturers, creative agencies, retailers, wholesalers, investment bankers, and financiers. Students will also challenge existing paradigms to create breakthrough ideas in fashion and fashion related services, and utilize consumer insights to build their 3-year financial models - income statement, balance sheet, and statement of cash flows. Related to this will be intrapreneurship and the cross over skills that students will be developing to lead a business or address a market opportunity to grow a company other than their own. The course will culminate with students presenting their business plan to a simulated group of venture capital investors. Over the course of the semester, students will be supported by faculty and experts as they seek to contextualize their idea into a well thought-out, marketable, written business plan.

Open to: Masters degree in Fashion Management majors only.

College: Parsons School of Design (PS)

Department: Fashion Management (PMFM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 18

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:35pm 10/13/2019

Meeting Info:

Days: Sunday

Times: 9:00am - 6:00pm

Building: Academic Entrance 63 Fifth Ave

Room: 205

Date Range: 11/10/2019 - 11/10/2019

Days: Friday

Times: 6:00pm - 10:00pm

Building: Academic Entrance 63 Fifth Ave

Room: 205

Date Range: 11/15/2019 - 12/13/2019

Days: Saturday

Times: 9:00am - 6:00pm

Building: Academic Entrance 63 Fifth Ave

Room: 205

Date Range: 12/14/2019 - 12/14/2019

Days: Sunday

Times: 9:00am - 6:00pm

Building: Academic Entrance 63 Fifth Ave

Room: 205

Date Range: 12/15/2019 - 12/15/2019