PMFM

5090

Communication & Social Media

Parsons School of Design: Fashion Management

Non-Liberal Arts

Graduate Course

Majors Only

Communication & Social Media

Summer 2020

Taught By: Laura Lanteri

Section: A

CRN: 1955

Credits: 3

This studio course, supported by external partners explores the relationships between marketing, brand perception, communication and brand value as a connected system in the fashion industry. Teams of students are paired with an external industry partner to address contemporary issues related to communicating the core values and codes of a brand in contemporary practices. The coursework will be framed around a “problem” or brief introduced by partnering organizations, which students then research, propose, and prototype solutions to as a response. Over the course of the semester, students will be supported by course faculty and experts from the partnering organization as they seek to contextualize their idea into a well thought-out solution and a corresponding presentation.

College: Parsons School of Design (PS)

Department: Fashion Management (PMFM)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 16

Add/Drop Deadline: July 10, 2020 (Friday)

Online Withdrawal Deadline: August 2, 2020 (Sunday)

Seats Available: Yes

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:17am 8/8/2020 EDT

Communication & Social Media

Summer 2020

Taught By: Candace Stewart

Section: B

CRN: 1956

Credits: 3

This studio course, supported by external partners explores the relationships between marketing, brand perception, communication and brand value as a connected system in the fashion industry. Teams of students are paired with an external industry partner to address contemporary issues related to communicating the core values and codes of a brand in contemporary practices. The coursework will be framed around a “problem” or brief introduced by partnering organizations, which students then research, propose, and prototype solutions to as a response. Over the course of the semester, students will be supported by course faculty and experts from the partnering organization as they seek to contextualize their idea into a well thought-out solution and a corresponding presentation.

College: Parsons School of Design (PS)

Department: Fashion Management (PMFM)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 16

Add/Drop Deadline: July 10, 2020 (Friday)

Online Withdrawal Deadline: August 2, 2020 (Sunday)

Seats Available: No

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:17am 8/8/2020 EDT