PSAM

2060

Advertising Concepts

Parsons School of Design: Art, Media & Technology

Non-Liberal Arts

Undergraduate Course

Degree Students

Advertising Concepts

Spring 2020

Taught By: John Farrar

Section: A

CRN: 2586

Credits: 3

This class provides a foundation for design for advertising. Positioning, copywriting, visual language, rhetoric, and production across print and web will underpin conceptual and practical discussions about the field.

Open to: University undergraduate degree students, sophomores and juniors only. Pre-requisite(s): PUCD 2025 Core Studio: Typography, or PSAM 1070 Typography and Visual Design, or PACD 1100 Core 1: Typography, or (PAGD 1140 Digital Layout + PAGD 1060 Typography 1.).

College: Parsons School of Design (PS)

Department: Art, Media & Technology (PSAM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 18

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:42pm 10/22/2019

Meeting Info:

Days: Monday

Times: 7:00pm - 9:40pm

Building: TBD

Room: TBD

Date Range: 1/27/2020 - 5/11/2020

Advertising Concepts

Fall 2019

Taught By: Robert Trostle

Section: A

CRN: 2805

Credits: 3

This class provides a foundation for design for advertising. Positioning, copywriting, visual language, rhetoric, and production across print and web will underpin conceptual and practical discussions about the field.

Open to: University undergraduate degree students, sophomores and juniors only. Pre-requisite(s): PUCD 2025 Core Studio: Typography, or PSAM 1070 Typography and Visual Design or (PAGD 1140 Digital Layout + PAGD 1060 Typography 1.).

College: Parsons School of Design (PS)

Department: Art, Media & Technology (PSAM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 18

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:42pm 10/22/2019

Meeting Info:

Days: Wednesday

Times: 9:00am - 11:40am

Building: Academic Entrance 63 Fifth Ave

Room: 417

Date Range: 8/28/2019 - 12/11/2019