This course examines how narratives and messages can be systematically expressed through visual form across digital platforms. Broadcasts, social media, peer-to-peer, and other forms of networked and emergent media give designers new opportunities to express ideas through form. Drawing upon past learning in typography and interaction, students are expected to prototype and iterate ways to systematically craft visual worlds that convey meaning to shape culture. Note: this course was previously offered under the title Advertising Concepts. Open to: University undergraduate degree students, Sophomores and juniors only. Pre-requisite(s): PUCD 2025 Core 1: Typography Studio, or PSAM 1070 CD Foundations: Typography, or PACD 1100 Core 1: Typography, or (PAGD 1140 Digital Layout + PAGD 1060 Typography 1.).

This course examines how narratives and messages can be systematically expressed through visual form across digital platforms. Broadcasts, social media, peer-to-peer, and other forms of networked and emergent media give designers new opportunities to express ideas through form. Drawing upon past learning in typography and interaction, students are expected to prototype and iterate ways to systematically craft visual worlds that convey meaning to shape culture. Note: this course was previously offered under the title Advertising Concepts. Open to: University undergraduate degree students, Sophomores and juniors only. Pre-requisite(s): PUCD 2025 Core 1: Typography Studio, or PSAM 1070 CD Foundations: Typography, or PACD 1100 Core 1: Typography, or (PAGD 1140 Digital Layout + PAGD 1060 Typography 1.).