Description Coming Soon

Are you a creative individual who wants to turn your passion project into a business? Maybe you want to learn about business strategy, but haven't decided whether you're ready to embark on your entrepreneurial journey just yet. This course is a comprehensive overview of the entire process, guiding you from the spark of an idea to market realization, and is for anyone intrigued by approaching design from a business perspective. We'll explore the path from ideation to bringing your creations to the market, while designing with purpose. You will understand the importance of developing a mission and making a positive impact on the world. We will put the strategies and principles learned through the course into practice to develop a cohesive set of brand guidelines and a compelling story. Learn how to pivot and adapt to changing circumstances to thrive in the ever-evolving marketplace, how to analyze competitors and identify opportunities for differentiation and market entry. You will learn how to navigate the complexities of logistics, supply chains, and establish brand guidelines. Explore methods to form strategic partnerships that can enhance your growth and reach. While the class isn't all about pitching to investors or building the next tech giant, we will explore various funding options, from grants and crowdsourcing to investment. We will review the basics of creating pitch decks and proposals that can engage and persuade stakeholders using storytelling and data. Students can work on an idea or project they have already developed or choose an existing product or service that they want to use throughout the term. Open to: All University grad students, and upper level undergrads. Some seats have been reserved for MFA DT students.