PSDS
2380

Communications Design for the Strategist

Parsons School of Design: Design Strategies

Non-Liberal Arts
Undergraduate Course
Degree Students
Comm Design for the Strategist
Spring 2023
Taught By: Michael Sainato
Section: A

CRN: 13787

Credits: 3

Solid research, strategy, and ideas can easily be obscured through poor presentation skills, mediocre visual representations, and a lack of understanding around the use of images, graphics, and typography. Students in this course will be introduced to a range of visual narrative techniques that will help them to articulate concepts and communicate their ideas with clarity and persuasion in presentations, pitch decks, and portfolios. Exercises will focus on formatting with grid systems, choosing and using typography, developing information hierarchies, along with the supportive use of color and imagery. Strong design skills combined with proper pacing, and storytelling will enable students to better communicate in their future projects.

Open to all university undergraduate degree students.

College: Parsons School of Design (PS)

Department: Design Strategies (PSDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:16am EST 2/5/2023

Meeting Info:
Days: Thursday
Times: 4:00pm - 6:40pm
Building: Johnson/Kaplan 66 West 12th
Room: 501
Date Range: 1/26/2023 - 5/11/2023
Comm Design for the Strategist
Fall 2022
Taught By: Michael Sainato
Section: A

CRN: 14483

Credits: 3

Solid research, strategy, and ideas can easily be obscured through poor presentation skills, mediocre visual representations, and a lack of understanding around the use of images, graphics, and typography. Students in this course will be introduced to a range of visual narrative techniques that will help them to articulate concepts and communicate their ideas with clarity and persuasion in presentations, pitch decks, and portfolios. Exercises will focus on formatting with grid systems, choosing and using typography, developing information hierarchies, along with the supportive use of color and imagery. Strong design skills combined with proper pacing, and storytelling will enable students to better communicate in their future projects.

Open to all university undergraduate degree students.

College: Parsons School of Design (PS)

Department: Design Strategies (PSDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:16am EST 2/5/2023

Meeting Info:
Days: Thursday
Times: 4:00pm - 6:40pm
Building: Academic Entrance 63 Fifth Ave
Room: 310
Date Range: 9/1/2022 - 12/15/2022