PSDS
3102

Creative Directing

Parsons School of Design: School of Design Strategies

Non-Liberal Arts
Undergraduate Course
Degree Students
Creative Directing
Fall 2024
Taught By: Faculty TBA
Section: A

CRN: 17372

Credits: 3

Creative Directors have an ambidextrous role. They might direct a lifestyle magazine, a luxury fashion house, found companies and platforms, curate an art exhibition, or engineer parties and strategies connecting brands to social justice campaigns and new audiences. As a point of political critique and moral accountability, creative directors’ hands are “clean,” implicating the brand or its collaborators as the “authors'' of any given work. The course will combine lectures, discussions, workshops, guest speaker sessions, field trips, and hands-on projects. Individual and group assignments will include developing creative strategies, mood boards, planning a party, designing visual communication materials, and/or creative direction using AI. Students will examine data about audiences, contexts, and identify strategies.

Open to: All university undergraduate degree students.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 4:08am EDT 7/22/2024

Meeting Info:
Days: Wednesday
Times: 9:00am - 11:40am
Building: Parsons 2 W 13th
Room: 1100
Date Range: 8/26/2024 - 12/4/2024
Creative Directing
Spring 2024
Taught By: Marco Roso
Section: A

CRN: 14885

Credits: 3

Creative Directors have an ambidextrous role. They might direct a lifestyle magazine, a luxury fashion house, found companies and platforms, curate an art exhibition, or engineer parties and strategies connecting brands to social justice campaigns and new audiences. As a point of political critique and moral accountability, creative directors’ hands are “clean,” implicating the brand or its collaborators as the “authors'' of any given work. The course will combine lectures, discussions, workshops, guest speaker sessions, field trips, and hands-on projects. Individual and group assignments will include developing creative strategies, mood boards, planning a party, designing visual communication materials, and/or creative direction using AI. Students will examine data about audiences, contexts, and identify strategies.

Open to: All university undergraduate degree students.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: February 4, 2024 (Sunday)

Online Withdrawal Deadline: April 16, 2024 (Tuesday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 4:08am EDT 7/22/2024

Meeting Info:
Days: Wednesday
Times: 9:00am - 11:40am
Building: Parsons 2 W 13th
Room: 601
Date Range: 1/24/2024 - 5/8/2024