PSDS

3103

Brand Strategy

Parsons School of Design: Design Strategies

Non-Liberal Arts

Undergraduate Course

Degree Students

Brand Strategy

Fall 2022

Taught By: Dirk Kammerzell

Section: A

CRN: 2850

Credits: 3

In this course, students will develop a new (potentially global) brand of choice evolving around products, services, or endorsements and addressing an identified opportunity/lack of appropriate solution in today’s everyday life. The goal is to establish a brand that is appealing to a broad target audience, stands out within its competitive "brandscape," and gets opinion leaders and decision makers on board for support. Students will use traditional as well as innovative marketing techniques and tools (viral marketing, crowdsourcing, social media) to create powerful experiences; develop a brand strategy, positioning, and implementation plan; and forge an innovative brand identity that encompasses several branding disciplines such as brand positioning, market research, naming, identity design, and implementation across various media and communication platforms.

Open to: All university upper-level undergraduate degree students.

College: Parsons School of Design (PS)

Department: Design Strategies (PSDS)

Campus: New York City (GV)

Course Format: Lecture (L)

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: November 20, 2022 (Sunday)

Seats Available: No

Status: Waitlist*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:41am 5/20/2022 EDT

Meeting Info:

Days: Thursday

Times: 9:00am - 11:40am

Building: TBD

Room: TBD

Date Range: 9/1/2022 - 12/15/2022

Brand Strategy

Fall 2022

Taught By: Faculty TBA

Section: X1

CRN: 14242

Credits: 3

In this course, students will develop a new (potentially global) brand of choice evolving around products, services, or endorsements and addressing an identified opportunity/lack of appropriate solution in today’s everyday life. The goal is to establish a brand that is appealing to a broad target audience, stands out within its competitive "brandscape," and gets opinion leaders and decision makers on board for support. Students will use traditional as well as innovative marketing techniques and tools (viral marketing, crowdsourcing, social media) to create powerful experiences; develop a brand strategy, positioning, and implementation plan; and forge an innovative brand identity that encompasses several branding disciplines such as brand positioning, market research, naming, identity design, and implementation across various media and communication platforms.

Open to: All university upper-level undergraduate degree students.

College: Parsons School of Design (PS)

Department: Design Strategies (PSDS)

Campus: New York City (GV)

Course Format: Lecture (L)

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: November 20, 2022 (Sunday)

Seats Available: No

Status: Waitlist*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:41am 5/20/2022 EDT

Meeting Info:

Days: Thursday

Times: 12:10pm - 2:50pm

Building: Online Course

Room: 999

Date Range: 9/1/2022 - 12/15/2022

Brand Strategy

Spring 2022

Taught By: Dirk Kammerzell

Section: A

CRN: 2136

Credits: 3

In this course, students will develop a new (potentially global) brand of choice evolving around products, services, or endorsements and addressing an identified opportunity/lack of appropriate solution in today’s everyday life. The goal is to establish a brand that is appealing to a broad target audience, stands out within its competitive "brandscape," and gets opinion leaders and decision makers on board for support. Students will use traditional as well as innovative marketing techniques and tools (viral marketing, crowdsourcing, social media) to create powerful experiences; develop a brand strategy, positioning, and implementation plan; and forge an innovative brand identity that encompasses several branding disciplines such as brand positioning, market research, naming, identity design, and implementation across various media and communication platforms.

Open to: All university upper-level undergraduate students.

College: Parsons School of Design (PS)

Department: Design Strategies (PSDS)

Campus: New York City (GV)

Course Format: Lecture (L)

Max Enrollment: 18

Add/Drop Deadline: February 6, 2022 (Sunday)

Online Withdrawal Deadline: April 17, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:37am 5/20/2022 EDT

Meeting Info:

Days: Thursday

Times: 9:00am - 11:40am

Building: 66 5th Ave

Room: 603

Date Range: 1/27/2022 - 5/12/2022