Brand Strategy
Fall 2022
Taught By: Dirk Kammerzell
Section: A
CRN: 2850
Credits: 3
In this course, students will develop a new (potentially global) brand of choice evolving around products, services, or endorsements and addressing an identified opportunity/lack of appropriate solution in today’s everyday life. The goal is to establish a brand that is appealing to a broad target audience, stands out within its competitive "brandscape," and gets opinion leaders and decision makers on board for support. Students will use traditional as well as innovative marketing techniques and tools (viral marketing, crowdsourcing, social media) to create powerful experiences; develop a brand strategy, positioning, and implementation plan; and forge an innovative brand identity that encompasses several branding disciplines such as brand positioning, market research, naming, identity design, and implementation across various media and communication platforms.
College: Parsons School of Design (PS)
Department: Design Strategies (PSDS)
Campus: New York City (GV)
Course Format: Lecture (L)
Max Enrollment: 18
Add/Drop Deadline: September 12, 2022 (Monday)
Online Withdrawal Deadline: November 20, 2022 (Sunday)
Seats Available: No
Status: Waitlist*
* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:41am 5/20/2022 EDT