PSDS
3103

Brand Strategy

Parsons School of Design: School of Design Strategies

Non-Liberal Arts
Undergraduate Course
Degree Students
Brand Strategy
Fall 2024
Taught By: Dirk Kammerzell
Section: A

CRN: 2850

Credits: 3

In this course, students will develop a new (potentially global) brand of choice evolving around products, services, or endorsements and addressing an identified opportunity/lack of appropriate solution in today’s everyday life. The goal is to establish a brand that is appealing to a broad target audience, stands out within its competitive "brandscape," and gets opinion leaders and decision makers on board for support. Students will use traditional as well as innovative marketing techniques and tools (viral marketing, crowdsourcing, social media) to create powerful experiences; develop a brand strategy, positioning, and implementation plan; and forge an innovative brand identity that encompasses several branding disciplines such as brand positioning, market research, naming, identity design, and implementation across various media and communication platforms.

Open to: All university upper-level undergraduate degree students.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Lecture (L)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:14am EDT 7/16/2024

Meeting Info:
Days: Thursday
Times: 9:00am - 11:40am
Building: 6 East 16th Street
Room: 704
Date Range: 8/29/2024 - 12/12/2024
Brand Strategy
Fall 2024
Taught By: Monica Belot
Section: X1

CRN: 14242

Credits: 3

In this course, students will develop a new (potentially global) brand of choice evolving around products, services, or endorsements and addressing an identified opportunity/lack of appropriate solution in today’s everyday life. The goal is to establish a brand that is appealing to a broad target audience, stands out within its competitive "brandscape," and gets opinion leaders and decision makers on board for support. Students will use traditional as well as innovative marketing techniques and tools (viral marketing, crowdsourcing, social media) to create powerful experiences; develop a brand strategy, positioning, and implementation plan; and forge an innovative brand identity that encompasses several branding disciplines such as brand positioning, market research, naming, identity design, and implementation across various media and communication platforms.

Open to: All university upper-level undergraduate degree students.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Lecture (L)

Modality: Online - Synchronous

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:14am EDT 7/16/2024

Meeting Info:
Days: Thursday
Times: 12:10pm - 2:50pm
Building: Online Course
Room: 999
Date Range: 8/29/2024 - 12/12/2024
Brand Strategy
Spring 2024
Taught By: Felicia Reyes
Section: A

CRN: 13717

Credits: 3

In this course, students will develop a new (potentially global) brand of choice evolving around products, services, or endorsements and addressing an identified opportunity/lack of appropriate solution in today’s everyday life. The goal is to establish a brand that is appealing to a broad target audience, stands out within its competitive "brandscape," and gets opinion leaders and decision makers on board for support. Students will use traditional as well as innovative marketing techniques and tools (viral marketing, crowdsourcing, social media) to create powerful experiences; develop a brand strategy, positioning, and implementation plan; and forge an innovative brand identity that encompasses several branding disciplines such as brand positioning, market research, naming, identity design, and implementation across various media and communication platforms.

Open to: All university upper-level undergraduate degree students.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Lecture (L)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: February 4, 2024 (Sunday)

Online Withdrawal Deadline: April 16, 2024 (Tuesday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:14am EDT 7/16/2024

Meeting Info:
Days: Thursday
Times: 4:00pm - 6:40pm
Building: Parsons 2 W 13th
Room: 811
Date Range: 1/25/2024 - 5/9/2024