Contemporary Advertising and Its Cultural Presence

Parsons School of Design: School of Design Strategies

Non-Liberal Arts
Undergraduate Course
Degree Students (with Restrictions)
Contemporary Advertising
Fall 2024
Taught By: Sara Arnell
Section: X1

CRN: 4338

Credits: 3

This course introduces advertising as both an art and a science, while providing a broad overview of advertising issues and functions. It covers the entire field of advertising from both an agency and client point of view, with special emphasis on developing an integrated marketing framework. Students learn the importance of incorporating the entire promotion mix (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling) into comprehensive marketing campaigns. The course reflects the fragmentation among conventional media modalities (TV, print), and explores alternative promotional tools and methods (guerilla tactics) as part of the contemporary marketing communications landscape. Students develop their own advertising campaigns incorporating objectives, media, budgets, creative strategies and success metrics. Case studies examine domestic and international consumer and business markets, with special attention given to fashion and design companies.

Open to: all university undergraduate degree students. Pre-requisite(s): PUDM 2315 Marketing, PR, and Branding.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:52am EDT 5/21/2024

Meeting Info:
Days: Wednesday
Times: 4:00pm - 6:40pm
Building: Online Course
Room: 999
Date Range: 8/28/2024 - 12/4/2024