In this course, students will be introduced to key concepts, theories and methods of fashion marketing and communication. Students will explore relationships between brand, product, and audience, and the role of marketing and communication practices within wider fashion systems. They will learn about market, consumer, trend, and audience research, and gain skills in interpreting findings to arrive at insights that fashion brands can apply creatively in their communication strategies. Students will begin to understand how brand communication takes place and why it is significant within wider social, economic, and cultural contexts.