PSOF
1020

Introduction to Digital Marketing and Analytics

Parsons School of Design: Fashion

Non-Liberal Arts
Undergraduate Course
Degree Students
Digital Marketing & Analytics
Spring 2023
Taught By: Lillian Evans
Section: A

CRN: 11784

Credits: 3

This course introduces students to how digital marketing allows fashion brands to create personalized, relevant communication and content across platforms to develop and deepen relationships with consumers. This course will explore the digital marketing environment from a consumer and business perspective and offers real-world application of methods that enable brands to market themselves and their products more effectively and efficiently. Students will learn how brands leverage different types of data in order to learn about a wide array of topics, including their consumers, the effectiveness of their marketing campaigns, and their competitive landscape. Students will become proficient in digital marketing fundamentals and in creating, evaluating, and measuring digital marketing strategies.

Open to: University undergraduates. Pre-requisite: None.

College: Parsons School of Design (PS)

Department: Fashion (PSOF)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:54am EST 2/7/2023

Meeting Info:
Days: Wednesday
Times: 7:00pm - 9:40pm
Building: 66 5th Ave
Room: 818
Date Range: 1/25/2023 - 5/10/2023
Digital Marketing & Analytics
Fall 2022
Taught By: Lillian Evans
Section: A

CRN: 12277

Credits: 3

This course introduces students to how digital marketing allows fashion brands to create personalized, relevant communication and content across platforms to develop and deepen relationships with consumers. This course will explore the digital marketing environment from a consumer and business perspective and offers real-world application of methods that enable brands to market themselves and their products more effectively and efficiently. Students will learn how brands leverage different types of data in order to learn about a wide array of topics, including their consumers, the effectiveness of their marketing campaigns, and their competitive landscape. Students will become proficient in digital marketing fundamentals and in creating, evaluating, and measuring digital marketing strategies.

Open to: University undergraduates. Pre-requisite: None.

College: Parsons School of Design (PS)

Department: Fashion (PSOF)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:54am EST 2/7/2023

Meeting Info:
Days: Thursday
Times: 7:00pm - 9:40pm
Building: Academic Entrance 63 Fifth Ave
Room: L104
Date Range: 9/1/2022 - 12/15/2022