This course introduces students to how digital marketing allows fashion brands to create personalized, relevant communication and content across platforms to develop and deepen relationships with consumers. This course will explore the digital marketing environment from a consumer and business perspective and offers real-world application of methods that enable brands to market themselves and their products more effectively and efficiently. Students will learn how brands leverage different types of data in order to learn about a wide array of topics, including their consumers, the effectiveness of their marketing campaigns, and their competitive landscape. Students will become proficient in digital marketing fundamentals and in creating, evaluating, and measuring digital marketing strategies.

This course introduces students to how digital marketing allows fashion brands to create personalized, relevant communication and content across platforms to develop and deepen relationships with consumers. This course will explore the digital marketing environment from a consumer and business perspective and offers real-world application of methods that enable brands to market themselves and their products more effectively and efficiently. Students will learn how brands leverage different types of data in order to learn about a wide array of topics, including their consumers, the effectiveness of their marketing campaigns, and their competitive landscape. Students will become proficient in digital marketing fundamentals and in creating, evaluating, and measuring digital marketing strategies.