This course focuses on the functions and structures of fashion retail while evaluating the rapid technological changes impacting the ways consumers interact with fashion brands and the way retailers structure their business. You will learn about developing trends and strategies in fashion retail including mobile, social and integrated commerce; big data and the use of analytic methods; and the social and environmental responsibility of the retail industry. Students will also gain an understanding of merchandise planning and management (buying, sourcing and allocating), pricing, location, promotional strategies, human resource management, store design, experience and layout, customer service, retail financials and operating metrics, and the international movement of fashion retailers.

This course focuses on the functions and structures of fashion retail while evaluating the rapid technological changes impacting the ways consumers interact with fashion brands and the way retailers structure their business. You will learn about developing trends and strategies in fashion retail including mobile, social and integrated commerce; big data and the use of analytic methods; and the social and environmental responsibility of the retail industry. Students will also gain an understanding of merchandise planning and management (buying, sourcing and allocating), pricing, location, promotional strategies, human resource management, store design, experience and layout, customer service, retail financials and operating metrics, and the international movement of fashion retailers.

This course focuses on the functions and structures of fashion retail while evaluating the rapid technological changes impacting the ways consumers interact with fashion brands and the way retailers structure their business. You will learn about developing trends and strategies in fashion retail including mobile, social and integrated commerce; big data and the use of analytic methods; and the social and environmental responsibility of the retail industry. Students will also gain an understanding of merchandise planning and management (buying, sourcing and allocating), pricing, location, promotional strategies, human resource management, store design, experience and layout, customer service, retail financials and operating metrics, and the international movement of fashion retailers.