PSOF
1180

Fashion Public Relations

Parsons School of Design: School of Fashion

Non-Liberal Arts
Undergraduate Course
Degree Students (with Restrictions)
Fashion Public Relations
Fall 2023
Taught By: Mung Lar Lam
Section: X1

CRN: 4320

Credits: 3

In this course, we will examine the role of public relations in the fashion industry. Students will explore the integrated nature of communication and learn how to create a relevant brand narrative. They will learn how to research, analyze and pitch the media; how to earn coverage through social, digital and traditional media relations platforms. They will also explore crises and reputation management; strategic planning; innovations in technology and paid strategies. Students will craft their own written and visual materials that utilize the theories, models and principles of public relations in practical applications. Upon successful completion of this course, students will have created and presented a portfolio of their own visual and written work.

Open to: All university undergraduate degree students.

College: Parsons School of Design (PS)

Department: School of Fashion (SOF)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Asynchronous

Max Enrollment: 16

Add/Drop Deadline: September 11, 2023 (Monday)

Online Withdrawal Deadline: November 19, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 9:34pm EDT 10/1/2023

Meeting Info:
Building: Online Course
Room: 999
Date Range: 8/28/2023 - 12/17/2023
Fashion Public Relations
Fall 2023
Taught By: Alise Trautmane-Uzunera
Section: X2

CRN: 4319

Credits: 3

In this course, we will examine the role of public relations in the fashion industry. Students will explore the integrated nature of communication and learn how to create a relevant brand narrative. They will learn how to research, analyze and pitch the media; how to earn coverage through social, digital and traditional media relations platforms. They will also explore crises and reputation management; strategic planning; innovations in technology and paid strategies. Students will craft their own written and visual materials that utilize the theories, models and principles of public relations in practical applications. Upon successful completion of this course, students will have created and presented a portfolio of their own visual and written work.

Open to: All university undergraduate degree students.

College: Parsons School of Design (PS)

Department: School of Fashion (SOF)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Asynchronous

Max Enrollment: 16

Add/Drop Deadline: September 11, 2023 (Monday)

Online Withdrawal Deadline: November 19, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 9:34pm EDT 10/1/2023

Meeting Info:
Building: Online Course
Room: 999
Date Range: 8/28/2023 - 12/17/2023
Fashion Public Relations
Spring 2024
Taught By: Mung Lar Lam
Section: X1

CRN: 4261

Credits: 3

In this course, we will examine the role of public relations in the fashion industry. Students will explore the integrated nature of communication and learn how to create a relevant brand narrative. They will learn how to research, analyze and pitch to the media, and how to earn coverage through social, digital and traditional media relations platforms. They will also explore crises and reputation management; strategic planning; innovations in technology; and paid strategies. Students will craft their own written and visual materials that utilize the theories, models and principles of public relations in practical applications. Upon successful completion of this course, students will have created and presented a portfolio of their own visual and written work.

Open to: All University undergraduate degree students.

College: Parsons School of Design (PS)

Department: School of Fashion (SOF)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Asynchronous

Max Enrollment: 16

Add/Drop Deadline: N/A
Online Withdrawal Deadline: N/A

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 9:34pm EDT 10/1/2023

Meeting Info:
Building: Online Course
Room: 999
Date Range: 1/22/2024 - 5/15/2024
Fashion Public Relations
Spring 2024
Taught By: Mung Lar Lam
Section: X2

CRN: 4307

Credits: 3

In this course, we will examine the role of public relations in the fashion industry. Students will explore the integrated nature of communication and learn how to create a relevant brand narrative. They will learn how to research, analyze and pitch to the media, and how to earn coverage through social, digital and traditional media relations platforms. They will also explore crises and reputation management; strategic planning; innovations in technology; and paid strategies. Students will craft their own written and visual materials that utilize the theories, models and principles of public relations in practical applications. Upon successful completion of this course, students will have created and presented a portfolio of their own visual and written work.

Open to: All University undergraduate degree students.

College: Parsons School of Design (PS)

Department: School of Fashion (SOF)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Asynchronous

Max Enrollment: 16

Add/Drop Deadline: N/A
Online Withdrawal Deadline: N/A

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 9:34pm EDT 10/1/2023

Meeting Info:
Building: Online Course
Room: 999
Date Range: 1/22/2024 - 5/15/2024
Fashion Public Relations
Spring 2024
Taught By: Alise Trautmane-Uzunera
Section: X3

CRN: 5291

Credits: 3

In this course, we will examine the role of public relations in the fashion industry. Students will explore the integrated nature of communication and learn how to create a relevant brand narrative. They will learn how to research, analyze and pitch to the media, and how to earn coverage through social, digital and traditional media relations platforms. They will also explore crises and reputation management; strategic planning; innovations in technology; and paid strategies. Students will craft their own written and visual materials that utilize the theories, models and principles of public relations in practical applications. Upon successful completion of this course, students will have created and presented a portfolio of their own visual and written work.

Open to: All University undergraduate degree students.

College: Parsons School of Design (PS)

Department: School of Fashion (SOF)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 16

Add/Drop Deadline: N/A
Online Withdrawal Deadline: N/A

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 9:34pm EDT 10/1/2023

Meeting Info:
Days: Wednesday
Times: 9:00am - 11:40am
Building: Online Course
Date Range: 1/24/2024 - 5/8/2024