Fashion Public Relations
Spring 2021
Taught By: Emily Huggard
Section: X2
CRN: 5291
Credits: 3
In this course, we will examine the role of public relations in the fashion industry. Students will explore the integrated nature of communication and learn how to create a relevant brand narrative. They will learn how to research, analyze and pitch the media; how to earn coverage through social, digital and traditional media relations platforms. They will also explore crises and reputation management; strategic planning; innovations in technology and paid strategies. Students will craft their own written and visual materials that utilize the theories, models and principles of public relations in practical applications. Upon successful completion of this course, students will have created and presented a portfolio of their own visual and written work.
College: Parsons School of Design (PS)
Department: Fashion (PSOF)
Campus: Online (DL)
Course Format: Seminar (R)
Max Enrollment: 21
Add/Drop Deadline: February 8, 2021 (Monday)
Online Withdrawal Deadline: April 13, 2021 (Tuesday)
Seats Available: Yes
Status: Closed*
* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:28pm 3/3/2021 EST