PSOF

1180

Fashion Public Relations

Parsons School of Design: Fashion

Non-Liberal Arts

Undergraduate Course

Degree Students (with Restrictions)

Fashion Public Relations

Spring 2020

Taught By: Jesse Smiley

Section: A

CRN: 4261

Credits: 3

In this course, we will examine the role of public relations in the fashion industry. Students will explore the integrated nature of communication and learn how to create a relevant brand narrative. They will learn how to research, analyze and pitch the media; how to earn coverage through social, digital and traditional media relations platforms. They will also explore crises and reputation management; strategic planning; innovations in technology and paid strategies. Students will craft their own written and visual materials that utilize the theories, models and principles of public relations in practical applications. Upon successful completion of this course, students will have created and presented a portfolio of their own visual and written work.

Open to: All university undergraduate degree students.

College: Parsons School of Design (PS)

Department: Fashion (PSOF)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 16

Add/Drop Deadline: February 9, 2020 (Sunday)

Online Withdrawal Deadline: April 12, 2020 (Sunday)

Seats Available: No

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:27pm 12/7/2019 EST

Meeting Info:

Days: Monday

Times: 7:00pm - 9:40pm

Building: TBD

Room: TBD

Date Range: 1/27/2020 - 5/11/2020

Fashion Public Relations

Spring 2020

Taught By: Thomas Handley

Section: X1

CRN: 4307

Credits: 3

In this course, we will examine the role of public relations in the fashion industry. Students will explore the integrated nature of communication and learn how to create a relevant brand narrative. They will learn how to research, analyze and pitch the media; how to earn coverage through social, digital and traditional media relations platforms. They will also explore crises and reputation management; strategic planning; innovations in technology and paid strategies. Students will craft their own written and visual materials that utilize the theories, models and principles of public relations in practical applications. Upon successful completion of this course, students will have created and presented a portfolio of their own visual and written work.

Open to: All university undergraduate degree students.

College: Parsons School of Design (PS)

Department: Fashion (PSOF)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 14

Add/Drop Deadline: February 3, 2020 (Monday)

Online Withdrawal Deadline: April 12, 2020 (Sunday)

Seats Available: No

Status: Waitlist*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:27pm 12/7/2019 EST

Meeting Info:

Days: TBD

Times: TBD

Building: Online Course

Room: TBD

Date Range: 1/21/2020 - 5/11/2020

Fashion Public Relations

Spring 2020

Taught By: Thomas Handley

Section: X2

CRN: 5291

Credits: 3

In this course, we will examine the role of public relations in the fashion industry. Students will explore the integrated nature of communication and learn how to create a relevant brand narrative. They will learn how to research, analyze and pitch the media; how to earn coverage through social, digital and traditional media relations platforms. They will also explore crises and reputation management; strategic planning; innovations in technology and paid strategies. Students will craft their own written and visual materials that utilize the theories, models and principles of public relations in practical applications. Upon successful completion of this course, students will have created and presented a portfolio of their own visual and written work.

Open to: All university undergraduate degree students.

College: Parsons School of Design (PS)

Department: Fashion (PSOF)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 14

Add/Drop Deadline: February 3, 2020 (Monday)

Online Withdrawal Deadline: April 12, 2020 (Sunday)

Seats Available: No

Status: Waitlist*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:27pm 12/7/2019 EST

Meeting Info:

Days: TBD

Times: TBD

Building: Online Course

Room: TBD

Date Range: 1/21/2020 - 5/11/2020

Fashion Public Relations

Fall 2019

Taught By: Thomas Handley

Section: X1

CRN: 4320

Credits: 3

In this course, we will examine the role of public relations in the fashion industry. Students will explore the integrated nature of communication and learn how to create a relevant brand narrative. They will learn how to research, analyze and pitch the media; how to earn coverage through social, digital and traditional media relations platforms. They will also explore crises and reputation management; strategic planning; innovations in technology and paid strategies. Students will craft their own written and visual materials that utilize the theories, models and principles of public relations in practical applications. Upon successful completion of this course, students will have created and presented a portfolio of their own visual and written work.

Open to: All university undergraduate degree students.

College: Parsons School of Design (PS)

Department: Fashion (PSOF)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 16

Add/Drop Deadline: September 9, 2019 (Monday)

Online Withdrawal Deadline: November 17, 2019 (Sunday)

Seats Available: Yes

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:26pm 12/7/2019 EST

Meeting Info:

Days: TBD

Times: TBD

Building: Online Course

Room: TBD

Date Range: 8/26/2019 - 12/16/2019

Fashion Public Relations

Fall 2019

Taught By: Thomas Handley

Section: X2

CRN: 4319

Credits: 3

In this course, we will examine the role of public relations in the fashion industry. Students will explore the integrated nature of communication and learn how to create a relevant brand narrative. They will learn how to research, analyze and pitch the media; how to earn coverage through social, digital and traditional media relations platforms. They will also explore crises and reputation management; strategic planning; innovations in technology and paid strategies. Students will craft their own written and visual materials that utilize the theories, models and principles of public relations in practical applications. Upon successful completion of this course, students will have created and presented a portfolio of their own visual and written work.

Open to: All university undergraduate degree students.

College: Parsons School of Design (PS)

Department: Fashion (PSOF)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 16

Add/Drop Deadline: September 9, 2019 (Monday)

Online Withdrawal Deadline: November 17, 2019 (Sunday)

Seats Available: No

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:26pm 12/7/2019 EST

Meeting Info:

Days: TBD

Times: TBD

Building: Online Course

Room: TBD

Date Range: 8/26/2019 - 12/16/2019