In this course we will examine fashion show production through study of traditional and emerging fashion presentation strategies. Topics to be explored include show creative direction and format options, sourcing of venue, talent and production teams as well as managing show budgets. We will consider the role of the fashion show within brand public relations and the range of pre and post show activities that fashion brands undertake. Upon successful completion of this course, students will have generated projects that include the key elements of fashion show production and public relations materials.

In this course we will examine fashion show production through study of traditional and emerging fashion presentation strategies. Topics to be explored include show creative direction and format options, sourcing of venue, talent and production teams as well as managing show budgets. We will consider the role of the fashion show within brand public relations and the range of pre and post show activities that fashion brands undertake. Upon successful completion of this course, students will have generated projects that include the key elements of fashion show production and public relations materials.

In this course we will examine the topics of fashion show production and public relations. We will study both traditional and new multi-media, digital, and technologically-based fashion presentation strategies. The key topics that will be covered include market research, audience identification, visual merchandising, direct marketing, sponsorship, press releases, digital media strategies, publicity and advertising, and the primary purpose of merchandising product. Upon successful completion of this course, students will have generated projects that include the key elements of fashion show production and public relations materials. Open to: All university undergraduate degree students.

In this course we will examine the topics of fashion show production and public relations. We will study both traditional and new multi-media, digital, and technologically-based fashion presentation strategies. The key topics that will be covered include market research, audience identification, visual merchandising, direct marketing, sponsorship, press releases, digital media strategies, publicity and advertising, and the primary purpose of merchandising product. Upon successful completion of this course, students will have generated projects that include the key elements of fashion show production and public relations materials. Open to: All university undergraduate degree students.

In this course we will examine the topics of fashion show production and public relations. We will study both traditional and new multi-media, digital, and technologically-based fashion presentation strategies. The key topics that will be covered include market research, audience identification, visual merchandising, direct marketing, sponsorship, press releases, digital media strategies, publicity and advertising, and the primary purpose of merchandising product. Upon successful completion of this course, students will have generated projects that include the key elements of fashion show production and public relations materials. Open to: All university undergraduate degree students.