Designing a Fashion Experience

Parsons School of Design: Fashion

Non-Liberal Arts
Undergraduate Course
Graduate Course
Degree Students (with Restrictions)
Designing a Fashion Experience
Spring 2023
Taught By: Liliana Sanguino
Section: X1

CRN: 13889

Credits: 3

Fashion brands must now define and create meaningful physical experiences that create value beyond their product or service. In this course, we will consider how fashion brands use physical experiences as marketing and branding tools; and how to design a multi-sensory branded spatial experience. Students will explore theoretical perspectives in branding; brand experience design; creative direction and marketing. Students will then analyze the impact of physical space using experience frameworks and related case studies, as well as site visits and insights from industry speakers.

Open to: All university graduate students; upper level undergraduates with permission.

College: Parsons School of Design (PS)

Department: Fashion (PSOF)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 16

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:00pm EDT 5/28/2023

Meeting Info:
Days: Friday
Times: 9:00am - 11:40am
Building: Online Course
Room: 999
Date Range: 1/27/2023 - 5/12/2023