Designing a Fashion Experience

Parsons School of Design: Fashion

Non-Liberal Arts

Undergraduate Course

Graduate Course

Degree Students (with Restrictions)

Designing a Fashion Experience

Fall 2019

Taught By: Frederique Thiollet

Section: A

CRN: 7631

Credits: 3

Fashion brands must now define and create meaningful physical experiences that create value beyond their product or service. In this course, we will consider how fashion brands use physical experiences as marketing and branding tools; and how to design a multi-sensory branded spatial experience. Students will explore theoretical perspectives in branding; brand experience design; creative direction and marketing. Students will then analyze the impact of physical space using experience frameworks and related case studies, as well as site visits and insights from industry speakers.

Open to: All university graduate students; upper level undergraduates with permission.

College: Parsons School of Design (PS)

Department: Fashion (PSOF)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:02pm 7/19/2019

Meeting Info:

Days: Thursday

Times: 7:00pm - 9:40pm

Building: TBD

Room: TBD

Date Range: 8/29/2019 - 12/12/2019