Designing a Fashion Experience
Parsons School of Design: School of Fashion
CRN: 17090
Credits: 3
Fashion brands must now define and create meaningful physical experiences that create value beyond their product or service. In this course, we will consider how fashion brands use physical experiences as marketing and branding tools; and how to design a multi-sensory branded spatial experience. Students will explore theoretical perspectives in branding; brand experience design; creative direction; and marketing. Students will then analyze the impact of physical space using experience frameworks and related case studies, as well as site visits and insights from industry speakers.
College: Parsons School of Design (PS)
Department: School of Fashion (SOF)
Campus: New York City (GV)
Course Format: Seminar (R)
Modality: In-Person
Max Enrollment: 16
Repeat Limit: 2
Add/Drop Deadline: September 9, 2024 (Monday)
Online Withdrawal Deadline: November 17, 2024 (Sunday)
Seats Available: Yes
Status: Closed*
* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:36pm EST 12/11/2024