Designing a Fashion Experience

Parsons School of Design: School of Fashion

Non-Liberal Arts
Undergraduate Course
Graduate Course
Degree Students (with Restrictions)
Designing a Fashion Experience
Fall 2024
Taught By: Lourdes Mendoza
Section: A

CRN: 17090

Credits: 3

Fashion brands must now define and create meaningful physical experiences that create value beyond their product or service. In this course, we will consider how fashion brands use physical experiences as marketing and branding tools; and how to design a multi-sensory branded spatial experience. Students will explore theoretical perspectives in branding; brand experience design; creative direction; and marketing. Students will then analyze the impact of physical space using experience frameworks and related case studies, as well as site visits and insights from industry speakers.

Open to: All University graduate degree students; upper-level undergraduate degree students with permission.

College: Parsons School of Design (PS)

Department: School of Fashion (SOF)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:00am EDT 6/14/2024

Meeting Info:
Days: Thursday
Times: 4:00pm - 6:40pm
Building: TBD
Room: TBD
Date Range: 8/26/2024 - 12/9/2024