This course applies past learning in typography and interaction towards the communication of written and visual content across print, web, and mobile.

This course will situate typography and interaction in the realm of communicating brands, with an emphasis on the contemporary branding process, including brand worlds, brand books, strategy, and presentation.

This course applies past learning in typography and interaction towards the communication of written and visual content across print, web, and mobile.

This course will situate typography and interaction in the realm of communicating brands, with an emphasis on the contemporary branding process, including brand worlds, brand books, strategy, and presentation.

This course applies past learning in typography and interaction towards the creation of products for mobile and desktop, encompassing ideation, branding, user patterns, and the production of interactive prototypes.

Students work within a design process mirroring real world standards on a variety of projects ranging from network branding, product commercials and title sequences. Emphasis is placed on cultivating a strong production process, from research, concept development, creative problem solving, asset/content creation, to final execution. Relationships with commercial and fine arts will be continually explored throughout the semester, expanding motion graphics vocabulary and acuity.

This course is intended as an introduction to art direction and design for advertising and marketing through various medias including print, motion, web, and mobile. To create an effective design for advertising, the student will initially investigate the history of the key media and how art direction has dramatically evolved and been impacted by a variety of socioeconomic influences, market segmentation and a broad range of technology changes. The student will then be challenged with a variety of assignments, focused in each key media discipline, to art direct/design creative solutions utilizing and exploring the use of type, photography, illustration and motion together in a cross-channel marketing environment.

This course will situate typography and interaction in the realm of communicating brands, with an emphasis on the contemporary branding process, including brand worlds, brand books, strategy, and presentation.

This course applies past learning in typography and interaction towards the creation of products for mobile and desktop, encompassing ideation, branding, user patterns, and the production of interactive prototypes.

This course applies past learning in typography and interaction towards the communication of written and visual content across print, web, and mobile.

This course will situate typography and interaction in the realm of communicating brands, with an emphasis on the contemporary branding process, including brand worlds, brand books, strategy, and presentation.