PUDM

2315

Marketing, Public Relations and Branding

Parsons School of Design: Design & Management

Non-Liberal Arts

Undergraduate Course

Degree Students (with Restrictions)

Marketing, PR and Branding

Fall 2019

Taught By: Faculty TBA

Section: A

CRN: 2766

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:02pm 3/24/2019

Meeting Info:

Days: Monday

Times: 9:00am - 11:40am

Building: TBD

Room: TBD

Date Range: 8/26/2019 - 12/16/2019

Marketing, PR and Branding

Fall 2019

Taught By: John Parham

Section: B

CRN: 2767

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:02pm 3/24/2019

Meeting Info:

Days: Thursday

Times: 12:10pm - 2:50pm

Building: TBD

Room: TBD

Date Range: 8/29/2019 - 12/12/2019

Marketing, PR and Branding

Fall 2019

Taught By: Faculty TBA

Section: C

CRN: 2768

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:02pm 3/24/2019

Meeting Info:

Days: Thursday

Times: 9:00am - 11:40am

Building: TBD

Room: TBD

Date Range: 8/29/2019 - 12/12/2019

Marketing, PR and Branding

Fall 2019

Taught By: Laura Moffat

Section: D

CRN: 4339

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:02pm 3/24/2019

Meeting Info:

Days: Wednesday

Times: 12:10pm - 2:50pm

Building: TBD

Room: TBD

Date Range: 8/28/2019 - 12/11/2019

Marketing, PR and Branding

Fall 2019

Taught By: Faculty TBA

Section: E

CRN: 2769

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:02pm 3/24/2019

Meeting Info:

Days: Wednesday

Times: 4:00pm - 6:40pm

Building: TBD

Room: TBD

Date Range: 8/28/2019 - 12/11/2019

Marketing, PR and Branding

Fall 2019

Taught By: Esme Gonzalez Pillado

Section: F

CRN: 2765

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:02pm 3/24/2019

Meeting Info:

Days: Wednesday

Times: 4:00pm - 6:40pm

Building: TBD

Room: TBD

Date Range: 8/28/2019 - 12/11/2019

Marketing, PR and Branding

Fall 2019

Taught By: Michael Norton

Section: G

CRN: 5462

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:02pm 3/24/2019

Meeting Info:

Days: Tuesday

Times: 12:10pm - 2:50pm

Building: TBD

Room: TBD

Date Range: 8/27/2019 - 12/10/2019

Marketing, PR and Branding

Fall 2019

Taught By: Chris Allieri

Section: H

CRN: 5463

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:02pm 3/24/2019

Meeting Info:

Days: Thursday

Times: 4:00pm - 6:40pm

Building: TBD

Room: TBD

Date Range: 8/29/2019 - 12/12/2019

Marketing, PR and Branding

Fall 2019

Taught By: Erin Cho

Section: I

CRN: 5970

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:02pm 3/24/2019

Meeting Info:

Days: Tuesday

Times: 12:10pm - 2:50pm

Building: TBD

Room: TBD

Date Range: 8/27/2019 - 12/10/2019

Marketing, PR and Branding

Spring 2019

Taught By: Chris Allieri

Section: A

CRN: 2887

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:05pm 3/24/2019

Meeting Info:

Days: Wednesday

Times: 12:10pm - 2:50pm

Building: 6 East 16th Street

Room: 1002

Date Range: 1/23/2019 - 5/8/2019

Marketing, PR and Branding

Spring 2019

Taught By: Alexander Duckworth

Section: B

CRN: 2888

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:05pm 3/24/2019

Meeting Info:

Days: Thursday

Times: 12:10pm - 2:50pm

Building: Academic Entrance 63 Fifth Ave

Room: 311

Date Range: 1/24/2019 - 5/9/2019

Marketing, PR and Branding

Spring 2019

Taught By: Michael Norton

Section: C

CRN: 4724

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:05pm 3/24/2019

Meeting Info:

Days: Monday

Times: 12:10pm - 2:50pm

Building: 6 East 16th Street

Room: 1200A

Date Range: 1/28/2019 - 5/13/2019

Marketing, PR and Branding

Spring 2019

Taught By: John Parham

Section: D

CRN: 5564

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:05pm 3/24/2019

Meeting Info:

Days: Friday

Times: 9:00am - 11:40am

Building: Academic Entrance 63 Fifth Ave

Room: 622

Date Range: 1/25/2019 - 5/10/2019