PUDM

2315

Marketing, Public Relations and Branding

Parsons School of Design: Design & Management

Non-Liberal Arts

Undergraduate Course

Degree Students (with Restrictions)

Marketing, PR and Branding

Fall 2020

Taught By: James Rozanski

Section: A

CRN: 2766

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:22pm 10/31/2020 EDT

Meeting Info:

Days: Monday

Times: 12:10pm - 2:50pm

Building: Online Course

Date Range: 8/31/2020 - 12/14/2020

Marketing, PR and Branding

Fall 2020

Taught By: Chris Allieri

Section: B

CRN: 2767

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:22pm 10/31/2020 EDT

Meeting Info:

Days: Thursday

Times: 12:10pm - 2:50pm

Building: Online Course

Date Range: 9/3/2020 - 12/17/2020

Marketing, PR and Branding

Fall 2020

Taught By: John Fischer

Section: C

CRN: 2768

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:22pm 10/31/2020 EDT

Meeting Info:

Days: Thursday

Times: 9:00am - 11:40am

Building: Online Course

Date Range: 9/3/2020 - 12/17/2020

Marketing, PR and Branding

Fall 2020

Taught By: John Parham

Section: E

CRN: 2769

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:22pm 10/31/2020 EDT

Meeting Info:

Days: Wednesday

Times: 12:10pm - 2:50pm

Building: Online Course

Date Range: 9/2/2020 - 12/16/2020

Marketing, PR and Branding

Fall 2020

Taught By: Lauren Laffort and Alexandra de Rienzo Madero

Section: F

CRN: 2765

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:22pm 10/31/2020 EDT

Meeting Info:

Days: Wednesday

Times: 7:00pm - 9:40pm

Building: Online Course

Date Range: 9/2/2020 - 12/16/2020

Marketing, PR and Branding

Fall 2020

Taught By: Esme Gonzalez Pillado

Section: G

CRN: 5462

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:22pm 10/31/2020 EDT

Meeting Info:

Days: Tuesday

Times: 12:10pm - 2:50pm

Building: Online Course

Date Range: 9/1/2020 - 12/15/2020

Marketing, PR and Branding

Fall 2020

Taught By: Michael Sainato

Section: H

CRN: 5463

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:22pm 10/31/2020 EDT

Meeting Info:

Days: Thursday

Times: 9:00am - 11:40am

Building: Online Course

Date Range: 9/3/2020 - 12/17/2020

Marketing, PR and Branding

Fall 2020

Taught By: Michael Norton

Section: X1

CRN: 5970

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. * Please note all online only sections will have synchronous and asynchronous portions. Students will be polled for the most suitable class meeting times. Synchronized time will be as a class, small groups, or individual meetings over video conference.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:22pm 10/31/2020 EDT

Meeting Info:

Building: Online Course

Date Range: 9/1/2020 - 12/15/2020

Marketing, PR and Branding

Spring 2021

Taught By: John Parham

Section: A

CRN: 2645

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 15

Add/Drop Deadline: February 1, 2021 (Monday)

Online Withdrawal Deadline: May 10, 2021 (Monday)

Seats Available: Yes

Status: Open*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:20pm 10/31/2020 EDT

Meeting Info:

Days: Wednesday

Times: 12:10pm - 2:50pm

Building: TBD

Room: TBD

Date Range: 1/20/2021 - 5/5/2021

Marketing, PR and Branding

Spring 2021

Taught By: Chris Allieri

Section: B

CRN: 2646

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 15

Add/Drop Deadline: February 1, 2021 (Monday)

Online Withdrawal Deadline: May 10, 2021 (Monday)

Seats Available: Yes

Status: Open*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:20pm 10/31/2020 EDT

Meeting Info:

Days: Thursday

Times: 12:10pm - 2:50pm

Building: TBD

Room: TBD

Date Range: 1/21/2021 - 5/6/2021

Marketing, PR and Branding

Spring 2021

Taught By: Erin Cho

Section: C

CRN: 3867

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 15

Add/Drop Deadline: February 7, 2021 (Sunday)

Online Withdrawal Deadline: May 10, 2021 (Monday)

Seats Available: Yes

Status: Open*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:20pm 10/31/2020 EDT

Meeting Info:

Days: Wednesday

Times: 12:10pm - 2:50pm

Building: TBD

Room: TBD

Date Range: 1/25/2021 - 5/10/2021

Marketing, PR and Branding

Spring 2021

Taught By: Faculty TBA

Section: D

CRN: 4420

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 15

Add/Drop Deadline: February 1, 2021 (Monday)

Online Withdrawal Deadline: May 10, 2021 (Monday)

Seats Available: Yes

Status: Open*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:20pm 10/31/2020 EDT

Meeting Info:

Days: Friday

Times: 9:00am - 11:40am

Building: TBD

Room: TBD

Date Range: 1/22/2021 - 5/7/2021

Marketing, PR and Branding

Spring 2021

Taught By: Michael Norton

Section: E

CRN: 8726

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 15

Add/Drop Deadline: February 1, 2021 (Monday)

Online Withdrawal Deadline: May 10, 2021 (Monday)

Seats Available: Yes

Status: Open*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:20pm 10/31/2020 EDT

Meeting Info:

Days: Friday

Times: 9:00am - 11:40am

Building: TBD

Room: TBD

Date Range: 1/22/2021 - 5/7/2021