PUDM
2315

Marketing, Public Relations and Branding

Parsons School of Design: School of Design Strategies

Non-Liberal Arts
Undergraduate Course
Degree Students (with Restrictions)
Marketing, PR and Branding
Fall 2025
Taught By: Faculty TBA
Section: A

CRN: 2766

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Repeat Limit: N/A

Add/Drop Deadline: September 9, 2025 (Tuesday)

Online Withdrawal Deadline: November 17, 2025 (Monday)

Seats Available: Yes

* Seats available but reserved for a specific population.

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:54am EDT 3/31/2025

Meeting Info:
Days: Friday
Times: 9:00am - 11:40am
Building: TBD
Room: TBD
Date Range: 8/27/2025 - 12/15/2025
Marketing, PR and Branding
Fall 2025
Taught By: Faculty TBA
Section: B

CRN: 2767

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Repeat Limit: N/A

Add/Drop Deadline: September 9, 2025 (Tuesday)

Online Withdrawal Deadline: November 17, 2025 (Monday)

Seats Available: Yes

* Seats available but reserved for a specific population.

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:54am EDT 3/31/2025

Meeting Info:
Days: Friday
Times: 9:00am - 11:40am
Building: TBD
Room: TBD
Date Range: 8/27/2025 - 12/15/2025
Marketing, PR and Branding
Fall 2025
Taught By: Faculty TBA
Section: G

CRN: 16214

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Repeat Limit: N/A

Add/Drop Deadline: September 9, 2025 (Tuesday)

Online Withdrawal Deadline: November 17, 2025 (Monday)

Seats Available: Yes

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:54am EDT 3/31/2025

Meeting Info:
Days: Thursday
Times: 12:10pm - 2:50pm
Building: TBD
Room: TBD
Date Range: 8/27/2025 - 12/15/2025
Marketing, PR and Branding
Fall 2025
Taught By: Faculty TBA
Section: C

CRN: 2768

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Repeat Limit: N/A

Add/Drop Deadline: September 9, 2025 (Tuesday)

Online Withdrawal Deadline: November 17, 2025 (Monday)

Seats Available: No

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:54am EDT 3/31/2025

Meeting Info:
Days: Thursday
Times: 12:10pm - 2:50pm
Building: TBD
Room: TBD
Date Range: 8/27/2025 - 12/15/2025
Marketing, PR and Branding
Fall 2025
Taught By: Faculty TBA
Section: D

CRN: 2769

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Repeat Limit: N/A

Add/Drop Deadline: September 9, 2025 (Tuesday)

Online Withdrawal Deadline: November 17, 2025 (Monday)

Seats Available: No

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:54am EDT 3/31/2025

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: TBD
Room: TBD
Date Range: 8/27/2025 - 12/15/2025
Marketing, PR and Branding
Fall 2025
Taught By: Faculty TBA
Section: E

CRN: 5462

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Repeat Limit: N/A

Add/Drop Deadline: September 9, 2025 (Tuesday)

Online Withdrawal Deadline: November 17, 2025 (Monday)

Seats Available: No

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:54am EDT 3/31/2025

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: TBD
Room: TBD
Date Range: 8/27/2025 - 12/15/2025
Marketing, PR and Branding
Fall 2025
Taught By: Faculty TBA
Section: F

CRN: 5463

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Repeat Limit: N/A

Add/Drop Deadline: September 9, 2025 (Tuesday)

Online Withdrawal Deadline: November 17, 2025 (Monday)

Seats Available: No

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:54am EDT 3/31/2025

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: TBD
Room: TBD
Date Range: 8/27/2025 - 12/15/2025
Marketing, PR and Branding
Fall 2025
Taught By: Michael Norton
Section: X1

CRN: 14211

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 12

Repeat Limit: N/A

Add/Drop Deadline: September 9, 2025 (Tuesday)

Online Withdrawal Deadline: November 17, 2025 (Monday)

Seats Available: No

Status: Waitlist*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:54am EDT 3/31/2025

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: Online Course
Room: 999
Date Range: 8/27/2025 - 12/15/2025
Marketing, PR and Branding
Spring 2025
Taught By: Theresa Fitzgerald
Section: B

CRN: 2646

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 17

Repeat Limit: N/A

Add/Drop Deadline: February 3, 2025 (Monday)

Online Withdrawal Deadline: April 15, 2025 (Tuesday)

Seats Available: Yes

* Seats available but reserved for a specific population.

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:54am EDT 3/31/2025

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: Parsons 2 W 13th
Room: 502
Date Range: 1/21/2025 - 5/6/2025
Marketing, PR and Branding
Spring 2025
Taught By: Luca Torregiani
Section: C

CRN: 14873

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 17

Repeat Limit: N/A

Add/Drop Deadline: February 3, 2025 (Monday)

Online Withdrawal Deadline: April 15, 2025 (Tuesday)

Seats Available: Yes

* Seats available but reserved for a specific population.

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:54am EDT 3/31/2025

Meeting Info:
Days: Thursday
Times: 9:00am - 11:40am
Building: Parsons 2 W 13th
Room: 704
Date Range: 1/23/2025 - 5/8/2025
Marketing, PR and Branding
Spring 2025
Taught By: Angel Bellon
Section: A

CRN: 2645

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 17

Repeat Limit: N/A

Add/Drop Deadline: February 3, 2025 (Monday)

Online Withdrawal Deadline: April 15, 2025 (Tuesday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:54am EDT 3/31/2025

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: Parsons 2 W 13th
Room: 501
Date Range: 1/21/2025 - 5/6/2025
Marketing, PR and Branding
Spring 2025
Taught By: Michael Norton
Section: X1

CRN: 11475

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program. Note: when taking an online section, the expectation is for full engagement which includes cameras on for the entire class. If this will be an issue, please consider an in person section. 
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 16

Repeat Limit: N/A

Add/Drop Deadline: February 3, 2025 (Monday)

Online Withdrawal Deadline: April 15, 2025 (Tuesday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:54am EDT 3/31/2025

Meeting Info:
Days: Thursday
Times: 12:10pm - 2:50pm
Building: Online Course
Room: 999
Date Range: 1/20/2025 - 5/14/2025