PUDM

2315

Marketing, Public Relations and Branding

Parsons School of Design: Design & Management

Non-Liberal Arts

Undergraduate Course

Degree Students (with Restrictions)

Marketing, PR and Branding

Spring 2019

Taught By: John Parham

Section: D

CRN: 5564

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:51pm 11/15/2018

Meeting Info:

Days: Friday

Times: 9:00am - 11:40am

Building: Academic Entrance 63 Fifth Ave

Room: 205

Date Range: 1/25/2019 - 5/10/2019

Marketing, PR and Branding

Spring 2019

Taught By: Faculty TBA

Section: A

CRN: 2887

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:51pm 11/15/2018

Meeting Info:

Days: Wednesday

Times: 12:10pm - 2:50pm

Building: 66 5th Ave

Room: 005

Date Range: 1/23/2019 - 5/8/2019

Marketing, PR and Branding

Spring 2019

Taught By: Faculty TBA

Section: B

CRN: 2888

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:51pm 11/15/2018

Meeting Info:

Days: Thursday

Times: 12:10pm - 2:50pm

Building: Academic Entrance 63 Fifth Ave

Room: 311

Date Range: 1/24/2019 - 5/9/2019

Marketing, PR and Branding

Spring 2019

Taught By: Michael Norton

Section: C

CRN: 4724

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:51pm 11/15/2018

Meeting Info:

Days: Monday

Times: 12:10pm - 2:50pm

Building: Academic Entrance 63 Fifth Ave

Room: 312

Date Range: 1/28/2019 - 5/13/2019

Marketing, PR and Branding

Fall 2018

Taught By: Alexander Duckworth

Section: A

CRN: 3283

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. NOTE: There are reserved seats in all sections of this course for December 2018 graduating BBA seniors only. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.

Open to: BBA in Strategic Design and Management majors only; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:51pm 11/15/2018

Meeting Info:

Days: Monday

Times: 9:00am - 11:40am

Building: Johnson/Kaplan 66 West 12th

Room: 410

Date Range: 8/27/2018 - 12/17/2018

Marketing, PR and Branding

Fall 2018

Taught By: Chris Allieri

Section: B

CRN: 3284

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. NOTE: There are reserved seats in all sections of this course for December 2018 graduating BBA seniors only. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.

Open to: BBA in Strategic Design and Management majors only; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 17

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:51pm 11/15/2018

Meeting Info:

Days: Thursday

Times: 12:10pm - 2:50pm

Building: 6 East 16th Street

Room: 1108

Date Range: 8/30/2018 - 12/13/2018

Marketing, PR and Branding

Fall 2018

Taught By: John Fischer

Section: C

CRN: 3285

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. NOTE: There are reserved seats in all sections of this course for December 2018 graduating BBA seniors only. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.

Open to: BBA in Strategic Design and Management majors only; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 17

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:51pm 11/15/2018

Meeting Info:

Days: Thursday

Times: 9:00am - 11:40am

Building: Academic Entrance 63 Fifth Ave

Room: 622

Date Range: 8/30/2018 - 12/13/2018

Marketing, PR and Branding

Fall 2018

Taught By: Michael Norton

Section: D

CRN: 5569

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. NOTE: There are reserved seats in all sections of this course for December 2018 graduating BBA seniors only. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.

Open to: BBA in Strategic Design and Management majors only; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:51pm 11/15/2018

Meeting Info:

Days: Wednesday

Times: 12:10pm - 2:50pm

Building: 6 East 16th Street

Room: 1001

Date Range: 8/29/2018 - 12/12/2018

Marketing, PR and Branding

Fall 2018

Taught By: Laura Moffat

Section: E

CRN: 3286

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. NOTE: There are reserved seats in all sections of this course for December 2018 graduating BBA seniors only. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.

Open to: BBA in Strategic Design and Management majors only; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:51pm 11/15/2018

Meeting Info:

Days: Wednesday

Times: 3:50pm - 6:30pm

Building: Academic Entrance 63 Fifth Ave

Room: 205

Date Range: 8/29/2018 - 12/12/2018

Marketing, PR and Branding

Fall 2018

Taught By: Esme Gonzalez Pillado

Section: F

CRN: 3282

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. NOTE: There are reserved seats in all sections of this course for December 2018 graduating BBA seniors only. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.

Open to: BBA in Strategic Design and Management majors only; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 17

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:51pm 11/15/2018

Meeting Info:

Days: Wednesday

Times: 3:50pm - 6:30pm

Building: Academic Entrance 63 Fifth Ave

Room: 502

Date Range: 8/29/2018 - 12/12/2018

Marketing, PR and Branding

Fall 2018

Taught By: John Parham

Section: G

CRN: 7170

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. NOTE: There are reserved seats in all sections of this course for December 2018 graduating BBA seniors only. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.

Open to: BBA in Strategic Design and Management majors only; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:51pm 11/15/2018

Meeting Info:

Days: Tuesday

Times: 12:10pm - 2:50pm

Building: Academic Entrance 63 Fifth Ave

Room: 622

Date Range: 8/28/2018 - 12/4/2018

Marketing, PR and Branding

Fall 2018

Taught By: Robert McKinnon

Section: H

CRN: 7171

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. NOTE: There are reserved seats in all sections of this course for December 2018 graduating BBA seniors only. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.

Open to: BBA in Strategic Design and Management majors only; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:51pm 11/15/2018

Meeting Info:

Days: Thursday

Times: 3:50pm - 6:30pm

Building: Academic Entrance 63 Fifth Ave

Room: 502

Date Range: 8/30/2018 - 12/13/2018

Marketing, PR and Branding

Fall 2018

Taught By: Monica Belot

Section: I

CRN: 7816

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. NOTE: There are reserved seats in all sections of this course for December 2018 graduating BBA seniors only. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.

Open to: BBA in Strategic Design and Management majors only; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 18

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:51pm 11/15/2018

Meeting Info:

Days: Wednesday

Times: 9:00am - 11:40am

Building: Academic Entrance 63 Fifth Ave

Room: 502

Date Range: 8/29/2018 - 12/12/2018