PUDM
2315

Marketing, Public Relations and Branding

Parsons School of Design: School of Design Strategies

Non-Liberal Arts
Undergraduate Course
Degree Students (with Restrictions)
Marketing, PR and Branding
Fall 2024
Taught By: Markus Schreyer
Section: H

CRN: 17590

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: Yes

* Seats available but reserved for a specific population.

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Friday
Times: 9:00am - 11:40am
Building: Academic Entrance 63 Fifth Ave
Room: 304
Date Range: 8/30/2024 - 12/13/2024
Marketing, PR and Branding
Fall 2024
Taught By: Michael Norton
Section: X1

CRN: 14211

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: Yes

* Seats available but reserved for a specific population.

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Thursday
Times: 12:10pm - 2:50pm
Building: Online Course
Room: 999
Date Range: 8/29/2024 - 12/12/2024
Marketing, PR and Branding
Fall 2024
Taught By: Sean Choi
Section: A

CRN: 2766

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Thursday
Times: 12:10pm - 2:50pm
Building: Academic Entrance 63 Fifth Ave
Room: 204
Date Range: 8/29/2024 - 12/12/2024
Marketing, PR and Branding
Fall 2024
Taught By: Robert Chan
Section: B

CRN: 2767

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Thursday
Times: 12:10pm - 2:50pm
Building: 6 East 16th Street
Room: 704
Date Range: 8/29/2024 - 12/12/2024
Marketing, PR and Branding
Fall 2024
Taught By: Michael Sainato
Section: C

CRN: 2768

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Thursday
Times: 12:10pm - 2:50pm
Building: Academic Entrance 63 Fifth Ave
Room: 200
Date Range: 8/29/2024 - 12/12/2024
Marketing, PR and Branding
Fall 2024
Taught By: Theresa Fitzgerald
Section: D

CRN: 2769

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: 66 5th Ave
Room: 716
Date Range: 8/27/2024 - 12/3/2024
Marketing, PR and Branding
Fall 2024
Taught By: Angel Bellon
Section: E

CRN: 5462

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: 6 East 16th Street
Room: 1009
Date Range: 8/27/2024 - 12/3/2024
Marketing, PR and Branding
Fall 2024
Taught By: Tiffany Griffin
Section: F

CRN: 5463

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: 66 5th Ave
Room: 822
Date Range: 8/27/2024 - 12/3/2024
Marketing, PR and Branding
Fall 2024
Taught By: Felicia Reyes
Section: G

CRN: 16214

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Thursday
Times: 12:10pm - 2:50pm
Building: 6 East 16th Street
Room: 705
Date Range: 8/29/2024 - 12/12/2024
Marketing, PR and Branding
Fall 2024
Taught By: Treeva Royes
Section: I

CRN: 17591

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Friday
Times: 9:00am - 11:40am
Building: Academic Entrance 63 Fifth Ave
Room: 204
Date Range: 8/30/2024 - 12/13/2024
Marketing, PR and Branding
Spring 2025
Taught By: Faculty TBA
Section: A

CRN: 2645

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Add/Drop Deadline: February 3, 2025 (Monday)

Online Withdrawal Deadline: April 15, 2025 (Tuesday)

Seats Available: Yes

* Seats available but reserved for a specific population.

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: TBD
Room: TBD
Date Range: 1/20/2025 - 5/6/2025
Marketing, PR and Branding
Spring 2025
Taught By: Faculty TBA
Section: B

CRN: 2646

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Add/Drop Deadline: February 3, 2025 (Monday)

Online Withdrawal Deadline: April 15, 2025 (Tuesday)

Seats Available: Yes

* Seats available but reserved for a specific population.

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: TBD
Room: TBD
Date Range: 1/20/2025 - 5/6/2025
Marketing, PR and Branding
Spring 2025
Taught By: Faculty TBA
Section: C

CRN: 14873

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Add/Drop Deadline: February 3, 2025 (Monday)

Online Withdrawal Deadline: April 15, 2025 (Tuesday)

Seats Available: Yes

* Seats available but reserved for a specific population.

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Thursday
Times: 9:00am - 11:40am
Building: TBD
Room: TBD
Date Range: 1/20/2025 - 5/14/2025
Marketing, PR and Branding
Spring 2025
Taught By: Michael Norton
Section: X1

CRN: 11475

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship, Fashion Business, and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 10

Add/Drop Deadline: February 3, 2025 (Monday)

Online Withdrawal Deadline: April 15, 2025 (Tuesday)

Seats Available: Yes

* Seats available but reserved for a specific population.

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:56am EDT 10/15/2024

Meeting Info:
Days: Thursday
Times: 9:00am - 11:40am
Building: Online Course
Room: 999
Date Range: 1/20/2025 - 5/14/2025