PUDM
2315

Marketing, Public Relations and Branding

Parsons School of Design: Design & Management

Non-Liberal Arts
Undergraduate Course
Degree Students (with Restrictions)
Marketing, PR and Branding
Spring 2023
Taught By: John Parham
Section: A

CRN: 2645

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: Yes

* Seats available but reserved for a specific population.

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Thursday
Times: 9:00am - 11:40am
Building: Parsons 2 W 13th
Room: 502
Date Range: 1/26/2023 - 5/11/2023
Marketing, PR and Branding
Spring 2023
Taught By: Marc Parroquin
Section: B

CRN: 2646

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: Academic Entrance 63 Fifth Ave
Room: 312
Date Range: 1/26/2023 - 5/11/2023
Marketing, PR and Branding
Spring 2023
Taught By: Daniel Drak
Section: C

CRN: 3867

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: Eugene Lang 65 W11th
Room: 050
Date Range: 1/26/2023 - 5/11/2023
Marketing, PR and Branding
Spring 2023
Taught By: Rodrigo Reinoso Ruiz
Section: D

CRN: 4420

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Thursday
Times: 9:00am - 11:40am
Building: Academic Entrance 63 Fifth Ave
Room: 205
Date Range: 1/26/2023 - 5/11/2023
Marketing, PR and Branding
Spring 2023
Taught By: Michael Norton
Section: X1

CRN: 11475

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 18

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Thursday
Times: 9:00am - 11:40am
Building: Online Course
Room: 999
Date Range: 1/26/2023 - 5/11/2023
Marketing, PR and Branding
Fall 2022
Taught By: Treeva Royes
Section: A

CRN: 2766

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 19

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Thursday
Times: 7:00pm - 9:40pm
Building: Academic Entrance 63 Fifth Ave
Room: 202
Date Range: 9/1/2022 - 12/15/2022
Marketing, PR and Branding
Fall 2022
Taught By: John Parham
Section: B

CRN: 2767

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 19

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Thursday
Times: 12:10pm - 2:50pm
Building: Academic Entrance 63 Fifth Ave
Room: 622
Date Range: 9/1/2022 - 12/15/2022
Marketing, PR and Branding
Fall 2022
Taught By: Robert Chan and Tiffany Griffin
Section: D

CRN: 2769

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 19

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: Academic Entrance 63 Fifth Ave
Room: 503
Date Range: 8/30/2022 - 12/6/2022
Marketing, PR and Branding
Fall 2022
Taught By: Bethany Graburn
Section: E

CRN: 5462

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 19

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: Academic Entrance 63 Fifth Ave
Room: 411
Date Range: 8/30/2022 - 12/13/2022
Marketing, PR and Branding
Fall 2022
Taught By: Rodrigo Reinoso Ruiz
Section: I

CRN: 12296

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 20

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Wednesday
Times: 9:00am - 11:40am
Building: 6 East 16th Street
Room: 704
Date Range: 8/31/2022 - 12/14/2022
Marketing, PR and Branding
Fall 2022
Taught By: Felicia Reyes
Section: X2

CRN: 14212

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 20

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Thursday
Times: 7:00pm - 9:40pm
Building: Online Course
Room: 999
Date Range: 9/1/2022 - 12/15/2022
Marketing, PR and Branding
Fall 2022
Taught By: Daniel Drak
Section: C

CRN: 2768

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Thursday
Times: 12:10pm - 2:50pm
Building: Johnson/Kaplan 66 West 12th
Room: 002
Date Range: 9/1/2022 - 12/15/2022
Marketing, PR and Branding
Fall 2022
Taught By: Marc Parroquin
Section: F

CRN: 5463

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Tuesday
Times: 4:00pm - 6:40pm
Building: Parsons 2 W 13th
Room: 1103
Date Range: 8/30/2022 - 12/13/2022
Marketing, PR and Branding
Fall 2022
Taught By: Marc Parroquin
Section: G

CRN: 5970

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 19

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Wednesday
Times: 9:00am - 11:40am
Building: Academic Entrance 63 Fifth Ave
Room: 617
Date Range: 8/31/2022 - 12/14/2022
Marketing, PR and Branding
Fall 2022
Taught By: Bethany Graburn
Section: H

CRN: 12295

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 20

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Wednesday
Times: 9:00am - 11:40am
Building: 6 East 16th Street
Room: 705
Date Range: 8/31/2022 - 12/14/2022
Marketing, PR and Branding
Fall 2022
Taught By: Michael Norton
Section: X1

CRN: 14211

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 19

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Thursday
Times: 7:00pm - 9:40pm
Building: Online Course
Room: 999
Date Range: 9/1/2022 - 12/15/2022
Marketing, PR and Branding
Fall 2022
Taught By: Monica Belot
Section: X3

CRN: 14213

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.

Open to: Undergraduate School of Design Strategies majors, as well as Creative Entrepreneurship and Fashion Communication minors; others by permission of BBA in Strategic Design and Management program.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 19

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:26pm EST 1/29/2023

Meeting Info:
Days: Thursday
Times: 7:00pm - 9:40pm
Building: Online Course
Room: 999
Date Range: 9/1/2022 - 12/15/2022