Marketing, Public Relations and Branding
Parsons School of Design: School of Design Strategies
CRN: 2645
Credits: 3
An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices.
College: Parsons School of Design (PS)
Department: School of Design Strategies (SDS)
Campus: New York City (GV)
Course Format: Seminar (R)
Modality: In-Person
Max Enrollment: 15
Add/Drop Deadline: February 3, 2025 (Monday)
Online Withdrawal Deadline: April 15, 2025 (Tuesday)
Seats Available: No
Status: Waitlist*
* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 3:30am EST 11/5/2024