PUDM

4322

Business Models and Entrepreneurial Strategy

Parsons School of Design: Design & Management

Non-Liberal Arts

Undergraduate Course

Majors Only

Business Models & Ent Strategy

Fall 2022

Taught By: Faculty TBA

Section: B

CRN: 3348

Credits: 3

This course is focused on business models. Students will learn how to decode the business models that can be observed in everyday life. Students will also learn how to face uncertainty by simulating the creation of a startup venture that they will create during the course of the class. We follow an iterative customer validation method, building off of the Lean Startup / Lean LaunchPad curriculum as practiced in the startup community. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to local communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between business model assumptions and deep customer discovery research. Students specifically identify the necessary resources for their interventions and the associated costs, choose an operational configuration and develop market entry strategies and launching plans to actualize their projects as companies.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: November 20, 2022 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:52am 5/17/2022 EDT

Meeting Info:

Days: Tuesday

Times: 9:00am - 11:40am

Building: TBD

Room: TBD

Date Range: 8/30/2022 - 12/13/2022

Business Models & Ent Strategy

Fall 2022

Taught By: Francesca Passoni

Section: X2

CRN: 13087

Credits: 3

This course is focused on business models. Students will learn how to decode the business models that can be observed in everyday life. Students will also learn how to face uncertainty by simulating the creation of a startup venture that they will create during the course of the class. We follow an iterative customer validation method, building off of the Lean Startup / Lean LaunchPad curriculum as practiced in the startup community. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to local communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between business model assumptions and deep customer discovery research. Students specifically identify the necessary resources for their interventions and the associated costs, choose an operational configuration and develop market entry strategies and launching plans to actualize their projects as companies.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: November 20, 2022 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:52am 5/17/2022 EDT

Meeting Info:

Days: Thursday

Times: 7:00pm - 9:40pm

Building: Online Course

Room: 999

Date Range: 9/1/2022 - 12/15/2022

Business Models & Ent Strategy

Fall 2022

Taught By: Saadia Zahid

Section: A

CRN: 3347

Credits: 3

This course is focused on business models. Students will learn how to decode the business models that can be observed in everyday life. Students will also learn how to face uncertainty by simulating the creation of a startup venture that they will create during the course of the class. We follow an iterative customer validation method, building off of the Lean Startup / Lean LaunchPad curriculum as practiced in the startup community. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to local communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between business model assumptions and deep customer discovery research. Students specifically identify the necessary resources for their interventions and the associated costs, choose an operational configuration and develop market entry strategies and launching plans to actualize their projects as companies.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: November 20, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:52am 5/17/2022 EDT

Meeting Info:

Days: Tuesday

Times: 9:00am - 11:40am

Building: TBD

Room: TBD

Date Range: 8/30/2022 - 12/13/2022

Business Models & Ent Strategy

Fall 2022

Taught By: Jen van der Meer

Section: D

CRN: 7458

Credits: 3

This course is focused on business models. Students will learn how to decode the business models that can be observed in everyday life. Students will also learn how to face uncertainty by simulating the creation of a startup venture that they will create during the course of the class. We follow an iterative customer validation method, building off of the Lean Startup / Lean LaunchPad curriculum as practiced in the startup community. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to local communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between business model assumptions and deep customer discovery research. Students specifically identify the necessary resources for their interventions and the associated costs, choose an operational configuration and develop market entry strategies and launching plans to actualize their projects as companies.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: November 20, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:52am 5/17/2022 EDT

Meeting Info:

Days: Monday

Times: 12:10pm - 2:50pm

Building: TBD

Room: TBD

Date Range: 8/29/2022 - 12/14/2022

Business Models & Ent Strategy

Fall 2022

Taught By: Nicole Cacal

Section: X1

CRN: 3349

Credits: 3

This course is focused on business models. Students will learn how to decode the business models that can be observed in everyday life. Students will also learn how to face uncertainty by simulating the creation of a startup venture that they will create during the course of the class. We follow an iterative customer validation method, building off of the Lean Startup / Lean LaunchPad curriculum as practiced in the startup community. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to local communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between business model assumptions and deep customer discovery research. Students specifically identify the necessary resources for their interventions and the associated costs, choose an operational configuration and develop market entry strategies and launching plans to actualize their projects as companies.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: November 20, 2022 (Sunday)

Seats Available: No

Status: Waitlist*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:52am 5/17/2022 EDT

Meeting Info:

Days: Thursday

Times: 7:00pm - 9:40pm

Building: Online Course

Room: 999

Date Range: 9/1/2022 - 12/15/2022

Business Models & Ent Strategy

Spring 2022

Taught By: Jen van der Meer

Section: A

CRN: 4432

Credits: 3

This course is focused on business models. Students will learn how to decode the business models that can be observed in everyday life. Students will also learn how to face uncertainty by simulating the creation of a startup venture that they will create during the course of the class. We follow an iterative customer validation method, building off of the Lean Startup / Lean LaunchPad curriculum as practiced in the startup community. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to local communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between business model assumptions and deep customer discovery research. Students specifically identify the necessary resources for their interventions and the associated costs, choose an operational configuration and develop market entry strategies and launching plans to actualize their projects as companies.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: February 6, 2022 (Sunday)

Online Withdrawal Deadline: April 17, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:54am 5/17/2022 EDT

Meeting Info:

Days: Tuesday

Times: 9:00am - 11:40am

Building: 6 East 16th Street

Room: 1102

Date Range: 1/25/2022 - 5/10/2022

Business Models & Ent Strategy

Spring 2022

Taught By: Monica Belot

Section: X1

CRN: 3169

Credits: 3

This course is focused on business models. Students will learn how to decode the business models that can be observed in everyday life. Students will also learn how to face uncertainty by simulating the creation of a startup venture that they will create during the course of the class. We follow an iterative customer validation method, building off of the Lean Startup / Lean LaunchPad curriculum as practiced in the startup community. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to local communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between business model assumptions and deep customer discovery research. Students specifically identify the necessary resources for their interventions and the associated costs, choose an operational configuration and develop market entry strategies and launching plans to actualize their projects as companies.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: February 6, 2022 (Sunday)

Online Withdrawal Deadline: April 17, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:54am 5/17/2022 EDT

Meeting Info:

Days: Tuesday

Times: 9:00am - 11:40am

Building: Online Course

Room: 999

Date Range: 1/25/2022 - 5/10/2022