PUDM
4322

Business Models and Entrepreneurial Strategy

Parsons School of Design: Design & Management

Non-Liberal Arts
Undergraduate Course
Majors Only
Business Models & Ent Strategy
Spring 2023
Taught By: Istem Akalp
Section: A

CRN: 4432

Credits: 3

In this course we will focus on the viability of a social impact venture. We follow an iterative stakeholder validation method to address a systemic social inequity and/or environmental challenge through the creation of a new organization. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to networks and communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between key community stakeholders, potential economic buyers, funders, and resource holders. Within the frame of social impact, students will learn how to sequence their narrative to address the near-term practicality of launching a venture with the long-range design of future goals that have the capacity to shift resources and opportunities for better human and environmental outcomes. Students identify the necessary resources for their interventions and the associated costs and determine how their venture would explore generating revenue or seeking other paths to sustainable funding. Considerations include forming a for-profit entity, cooperative structure, revenue-generating non-profit organization, hybrid structure, or other emerging organizational design for their venture.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:02pm EST 2/7/2023

Meeting Info:
Days: Tuesday
Times: 9:00am - 11:40am
Building: Academic Entrance 63 Fifth Ave
Room: 205
Date Range: 1/24/2023 - 5/9/2023
Business Models & Ent Strategy
Spring 2023
Taught By: Andres Barragan
Section: X1

CRN: 3169

Credits: 3

In this course we will focus on the viability of a social impact venture. We follow an iterative stakeholder validation method to address a systemic social inequity and/or environmental challenge through the creation of a new organization. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to networks and communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between key community stakeholders, potential economic buyers, funders, and resource holders. Within the frame of social impact, students will learn how to sequence their narrative to address the near-term practicality of launching a venture with the long-range design of future goals that have the capacity to shift resources and opportunities for better human and environmental outcomes. Students identify the necessary resources for their interventions and the associated costs and determine how their venture would explore generating revenue or seeking other paths to sustainable funding. Considerations include forming a for-profit entity, cooperative structure, revenue-generating non-profit organization, hybrid structure, or other emerging organizational design for their venture.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 18

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:02pm EST 2/7/2023

Meeting Info:
Days: Tuesday
Times: 9:00am - 11:40am
Building: Online Course
Room: 999
Date Range: 1/24/2023 - 5/9/2023
Business Models & Ent Strategy
Spring 2023
Taught By: Christina Blackburn
Section: X2

CRN: 13981

Credits: 3

In this course we will focus on the viability of a social impact venture. We follow an iterative stakeholder validation method to address a systemic social inequity and/or environmental challenge through the creation of a new organization. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to networks and communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between key community stakeholders, potential economic buyers, funders, and resource holders. Within the frame of social impact, students will learn how to sequence their narrative to address the near-term practicality of launching a venture with the long-range design of future goals that have the capacity to shift resources and opportunities for better human and environmental outcomes. Students identify the necessary resources for their interventions and the associated costs and determine how their venture would explore generating revenue or seeking other paths to sustainable funding. Considerations include forming a for-profit entity, cooperative structure, revenue-generating non-profit organization, hybrid structure, or other emerging organizational design for their venture.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 18

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:02pm EST 2/7/2023

Meeting Info:
Days: Tuesday
Times: 12:10pm - 2:50pm
Building: Online Course
Room: 999
Date Range: 1/24/2023 - 5/16/2023
Business Models & Ent Strategy
Fall 2022
Taught By: Andres Barragan
Section: B

CRN: 3348

Credits: 3

In this course we will focus on the viability of a social impact venture. We follow an iterative stakeholder validation method to address a systemic social inequity and/or environmental challenge through the creation of a new organization. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to networks and communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between key community stakeholders, potential economic buyers, funders, and resource holders. Within the frame of social impact, students will learn how to sequence their narrative to address the near-term practicality of launching a venture with the long-range design of future goals that have the capacity to shift resources and opportunities for better human and environmental outcomes. Students identify the necessary resources for their interventions and the associated costs and determine how their venture would explore generating revenue or seeking other paths to sustainable funding. Considerations include forming a for-profit entity, cooperative structure, revenue-generating non-profit organization, hybrid structure, or other emerging organizational design for their venture.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 19

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:02pm EST 2/7/2023

Meeting Info:
Days: Tuesday
Times: 9:00am - 11:40am
Building: Academic Entrance 63 Fifth Ave
Room: 200
Date Range: 8/30/2022 - 12/13/2022
Business Models & Ent Strategy
Fall 2022
Taught By: Francesca Passoni
Section: X2

CRN: 13087

Credits: 3

In this course we will focus on the viability of a social impact venture. We follow an iterative stakeholder validation method to address a systemic social inequity and/or environmental challenge through the creation of a new organization. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to networks and communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between key community stakeholders, potential economic buyers, funders, and resource holders. Within the frame of social impact, students will learn how to sequence their narrative to address the near-term practicality of launching a venture with the long-range design of future goals that have the capacity to shift resources and opportunities for better human and environmental outcomes. Students identify the necessary resources for their interventions and the associated costs and determine how their venture would explore generating revenue or seeking other paths to sustainable funding. Considerations include forming a for-profit entity, cooperative structure, revenue-generating non-profit organization, hybrid structure, or other emerging organizational design for their venture.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 20

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:02pm EST 2/7/2023

Meeting Info:
Days: Thursday
Times: 7:00pm - 9:40pm
Building: Online Course
Room: 999
Date Range: 9/1/2022 - 12/15/2022
Business Models & Ent Strategy
Fall 2022
Taught By: Istem Akalp
Section: A

CRN: 3347

Credits: 3

In this course we will focus on the viability of a social impact venture. We follow an iterative stakeholder validation method to address a systemic social inequity and/or environmental challenge through the creation of a new organization. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to networks and communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between key community stakeholders, potential economic buyers, funders, and resource holders. Within the frame of social impact, students will learn how to sequence their narrative to address the near-term practicality of launching a venture with the long-range design of future goals that have the capacity to shift resources and opportunities for better human and environmental outcomes. Students identify the necessary resources for their interventions and the associated costs and determine how their venture would explore generating revenue or seeking other paths to sustainable funding. Considerations include forming a for-profit entity, cooperative structure, revenue-generating non-profit organization, hybrid structure, or other emerging organizational design for their venture.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:02pm EST 2/7/2023

Meeting Info:
Days: Tuesday
Times: 9:00am - 11:40am
Building: Academic Entrance 63 Fifth Ave
Room: 503
Date Range: 8/30/2022 - 12/13/2022
Business Models & Ent Strategy
Fall 2022
Taught By: Jen van der Meer
Section: D

CRN: 7458

Credits: 3

This course is focused on business models. Students will learn how to decode the business models that can be observed in everyday life. Students will also learn how to face uncertainty by simulating the creation of a startup venture that they will create during the course of the class. We follow an iterative customer validation method, building off of the Lean Startup / Lean LaunchPad curriculum as practiced in the startup community. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to local communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between business model assumptions and deep customer discovery research. Students specifically identify the necessary resources for their interventions and the associated costs, choose an operational configuration and develop market entry strategies and launching plans to actualize their projects as companies.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:02pm EST 2/7/2023

Meeting Info:
Days: Monday
Times: 12:10pm - 2:50pm
Building: 66 5th Ave
Room: 603
Date Range: 8/29/2022 - 12/14/2022
Business Models & Ent Strategy
Fall 2022
Taught By: Nicole Cacal
Section: X1

CRN: 3349

Credits: 3

This course is focused on business models. Students will learn how to decode the business models that can be observed in everyday life. Students will also learn how to face uncertainty by simulating the creation of a startup venture that they will create during the course of the class. We follow an iterative customer validation method, building off of the Lean Startup / Lean LaunchPad curriculum as practiced in the startup community. We augment this structure with exercises, experiments, and self-inquiry to build strong teams, and to strengthen the students’ connection to local communities. Most student learning happens outside of the classroom through customer discovery inquiry and experiments. Within the classroom, students build an understanding of the interrelationships between business model assumptions and deep customer discovery research. Students specifically identify the necessary resources for their interventions and the associated costs, choose an operational configuration and develop market entry strategies and launching plans to actualize their projects as companies.

Open to: BBA in Strategic Design and Management majors and Creative Entrepreneurship minors; seniors only; others by permission of the Strategic Design and Management program. Pre-requisite: PUDM 3409 Financial Management. Co-requisite: PUDM 4120 Senior Project 1: Capstone.

College: Parsons School of Design (PS)

Department: Design & Management (PUDM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 18

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:02pm EST 2/7/2023

Meeting Info:
Days: Thursday
Times: 7:00pm - 9:40pm
Building: Online Course
Room: 999
Date Range: 9/1/2022 - 12/15/2022