PUFY
1280

Design, Strategy, and Industry

Parsons School of Design: Parsons First Year

Non-Liberal Arts
Undergraduate Course
Degree Students
Design, Strategy, and Industry
Spring 2026
Taught By: Faculty TBA
Section: B

CRN: 12410

Credits: 3

This course brings together hands-on studio projects and seminars to provide an overview of design management; the industry’s scope, research methods and strategy, design process, and implementation. It introduces students to the intersecting domains of design, marketing, management, and social sciences. The course exposes students to the enormous variety of ways that design functions in business contexts, and helps them understand the roles designers play in creative industries through critical readings and discussions, case studies, and practice-based projects. Students undertake a variety of immersive exercises to develop their research, prototyping, experimentation, self-reflection, and decision-making abilities, becoming resourceful practitioners and creative entrepreneurs.

Open to: Parsons First Year students, and others, space provided.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: Parsons First Year (PUFY)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Repeat Limit: N/A

Add/Drop Deadline: February 3, 2026 (Tuesday)

Online Withdrawal Deadline: April 14, 2026 (Tuesday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 3:14am EDT 10/18/2025

Meeting Info:
Days: Monday
Times: 7:00pm - 9:40pm
Building: TBD
Room: TBD
Date Range: 1/21/2026 - 5/12/2026