NMGT
2115

Introduction to Marketing

Schools of Public Engagement: Management and Business

Non-Liberal Arts
Undergraduate Course
Degree Students
Introduction to Marketing
Spring 2023
Taught By: Jeanine Polizzi
Section: A

CRN: 9283

Credits: 3

This course is for students interested in acquiring a working knowledge of the terminologies, processes, and practices needed to manage marketing in for-profit and not-for-profit companies. Learn fundamental concepts and models such as the Four P's, segmentation, consumer behavior, and branding, and explore the interdisciplinary roots of marketing in anthropology, sociology, economics, and psychology. Students are encouraged to consider target markets as subcultures, products as cultural artifacts, and consumer decisions as behavioral choices. Current trends and hot-button issues, including ambush marketing, corporate social responsibility, and green marketing, are examined. Cases and guest speakers help students apply theory to a range of industries and products, including nonprofits, art and design, packaged goods, and services.

College: Schools of Public Engagement (NS)

Department: Management and Business (NBUS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Asynchronous

Max Enrollment: 21

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 9:58am EST 1/27/2023

Meeting Info:
Building: Online Course
Room: 999
Date Range: 1/23/2023 - 5/17/2023
Introduction to Marketing
Fall 2022
Taught By: Bonnie McEwan
Section: A

CRN: 3863

Credits: 3

This course is for students interested in acquiring a working knowledge of the terminologies, processes, and practices needed to manage marketing in for-profit and not-for-profit companies. Learn fundamental concepts and models such as the Four P's, segmentation, consumer behavior, and branding, and explore the interdisciplinary roots of marketing in anthropology, sociology, economics, and psychology. Students are encouraged to consider target markets as subcultures, products as cultural artifacts, and consumer decisions as behavioral choices. Current trends and hot-button issues, including ambush marketing, corporate social responsibility, and green marketing, are examined. Cases and guest speakers help students apply theory to a range of industries and products, including nonprofits, art and design, packaged goods, and services.

College: Schools of Public Engagement (NS)

Department: Management and Business (NBUS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Asynchronous

Max Enrollment: 21

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 9:58am EST 1/27/2023

Meeting Info:
Building: Online Course
Room: 999
Date Range: 8/29/2022 - 12/18/2022