This course provides a comprehensive overview of the fundamentals, issues, and strategic direction of the modern data landscape. Students will master quantitative analysis and Excel skills to develop data-based organizational strategies and link insights to resource allocation. We foster a data-driven culture where managers become sophisticated consumers and producers of information as storytellers—leveraging data to reduce bias, guide strategy, and contribute toward social justice. Practical skill-building is framed by critical readings on consumer behavior, market segmentation, and the ethical issues inherent in the collection and algorithmic use of personal information.