This course immerses students in the evolving global retail landscape, equipping them with the strategic, operational, and analytical tools to critically evaluate and design impactful brand experiences. Retail is approached as a multi-platform ecosystem spanning physical environments, digital channels, and technology-enabled platforms that together shape the consumer journey. Through research, critical evaluation, and project-based learning, students integrate theory with practice to analyze retail strategy, operations, merchandising, and customer experience across contexts. The course emphasizes innovation that balances profitability with equity, embedding labor equity, accessibility, and climate responsibility as essential components of sustainable and future-facing retail models.

This course immerses students in the evolving global retail landscape, equipping them with the strategic, operational, and analytical tools to critically evaluate and design impactful brand experiences. Retail is approached as a multi-platform ecosystem spanning physical environments, digital channels, and technology-enabled platforms that together shape the consumer journey. Through research, critical evaluation, and project-based learning, students integrate theory with practice to analyze retail strategy, operations, merchandising, and customer experience across contexts. The course emphasizes innovation that balances profitability with equity, embedding labor equity, accessibility, and climate responsibility as essential components of sustainable and future-facing retail models.

In Spring 2027, a special section of Retailing & Service Design will focus on accessible retail through a collaboration with Macy’s. In Accessible Retail & Service Design, students will explore intentional strategies that address physical, digital, sensory, cognitive, and service barriers so that more people can participate fully in the fashion retailing experience. Through engagement opportunities with members of Macy's corporate team, and co-design with Disabled, Deaf, neurodivergent, and aging people, students will conduct research and develop strategies for more accessible fashion retail experiences. The course will approach access as a creative opening for imagining new, inclusive, and innovative fashion retailing experiences, from sensory-friendly environments and merchandising to customer journeys and service protocols. The semester will culminate in student presentations to Macy’s leaders.

This course immerses students in the evolving global retail landscape, equipping them with the strategic, operational, and analytical tools to critically evaluate and design impactful brand experiences. Retail is approached as a multi-platform ecosystem spanning physical environments, digital channels, and technology-enabled platforms that together shape the consumer journey. Through research, critical evaluation, and project-based learning, students integrate theory with practice to analyze retail strategy, operations, merchandising, and customer experience across contexts. The course emphasizes innovation that balances profitability with equity, embedding labor equity, accessibility, and climate responsibility as essential components of sustainable and future-facing retail models.

This course immerses students in the evolving global retail landscape, equipping them with the strategic, operational, and analytical tools to critically evaluate and design impactful brand experiences. Retail is approached as a multi-platform ecosystem spanning physical environments, digital channels, and technology-enabled platforms that together shape the consumer journey. Through research, critical evaluation, and project-based learning, students integrate theory with practice to analyze retail strategy, operations, merchandising, and customer experience across contexts. The course emphasizes innovation that balances profitability with equity, embedding labor equity, accessibility, and climate responsibility as essential components of sustainable and future-facing retail models.

This course immerses students in the evolving global retail landscape, equipping them with the strategic, operational, and analytical tools to critically evaluate and design impactful brand experiences. Retail is approached as a multi-platform ecosystem spanning physical environments, digital channels, and technology-enabled platforms that together shape the consumer journey. Through research, critical evaluation, and project-based learning, students integrate theory with practice to analyze retail strategy, operations, merchandising, and customer experience across contexts. The course emphasizes innovation that balances profitability with equity, embedding labor equity, accessibility, and climate responsibility as essential components of sustainable and future-facing retail models.

This course immerses students in the evolving global retail landscape, equipping them with the strategic, operational, and analytical tools to critically evaluate and design impactful brand experiences. Retail is approached as a multi-platform ecosystem spanning physical environments, digital channels, and technology-enabled platforms that together shape the consumer journey. Through research, critical evaluation, and project-based learning, students integrate theory with practice to analyze retail strategy, operations, merchandising, and customer experience across contexts. The course emphasizes innovation that balances profitability with equity, embedding labor equity, accessibility, and climate responsibility as essential components of sustainable and future-facing retail models.

In Spring 2027, a special section of Retailing & Service Design will focus on accessible retail through a collaboration with Macy’s. In Accessible Retail & Service Design, students will explore intentional strategies that address physical, digital, sensory, cognitive, and service barriers so that more people can participate fully in the fashion retailing experience. Through engagement opportunities with members of Macy's corporate team, and co-design with Disabled, Deaf, neurodivergent, and aging people, students will conduct research and develop strategies for more accessible fashion retail experiences. The course will approach access as a creative opening for imagining new, inclusive, and innovative fashion retailing experiences, from sensory-friendly environments and merchandising to customer journeys and service protocols. The semester will culminate in student presentations to Macy’s leaders.

This course immerses students in the evolving global retail landscape, equipping them with the strategic, operational, and analytical tools to critically evaluate and design impactful brand experiences. Retail is approached as a multi-platform ecosystem spanning physical environments, digital channels, and technology-enabled platforms that together shape the consumer journey. Through research, critical evaluation, and project-based learning, students integrate theory with practice to analyze retail strategy, operations, merchandising, and customer experience across contexts. The course emphasizes innovation that balances profitability with equity, embedding labor equity, accessibility, and climate responsibility as essential components of sustainable and future-facing retail models.

This course immerses students in the evolving global retail landscape, equipping them with the strategic, operational, and analytical tools to critically evaluate and design impactful brand experiences. Retail is approached as a multi-platform ecosystem spanning physical environments, digital channels, and technology-enabled platforms that together shape the consumer journey. Through research, critical evaluation, and project-based learning, students integrate theory with practice to analyze retail strategy, operations, merchandising, and customer experience across contexts. The course emphasizes innovation that balances profitability with equity, embedding labor equity, accessibility, and climate responsibility as essential components of sustainable and future-facing retail models.