Exploring Strategic Design

Parsons School of Design: School of Design Strategies

Non-Liberal Arts
Undergraduate Course
Degree Students
Exploring Strategic Design
Spring 2024
Taught By: Mark Randall and Michael Sainato
Section: A

CRN: 14898

Credits: 3

Strategic design and management - a field agnostic to any one industry - covers territory with a diverse array of job descriptions. Students in this class will explore the landscape of strategic design across corporations (large and small), start-ups, organizations, and non-profits through meetings with practitioners in their offices and in the classroom. Each week, via immersive field trips and engaging guest speakers, students will learn about aspects of strategic design that may inform their career trajectory. Over the course of the semester, students will be assigned readings, podcasts, and videos covering historical and contemporary perspectives and precedents, they will research areas of interest, and meet industry professionals aligned with those interests. Workshops in storytelling will support students with their written and image-driven narrative skills. Based on the editorial abilities they wish to develop: design, writing, audio, or image-making, students will produce articles, interviews, podcasts, photo essays, or videos, which will be collectively published by the class at the end of the semester. This content will be shared across the Strategic Design and Management BBA cohort as a survey of the current state of strategic design.

Open to: All university undergraduate degree students

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: February 4, 2024 (Sunday)

Online Withdrawal Deadline: April 16, 2024 (Tuesday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:16am EDT 5/25/2024

Meeting Info:
Days: Thursday
Times: 12:10pm - 2:50pm
Building: Parsons 2 W 13th
Room: 602
Date Range: 1/25/2024 - 5/9/2024