Start-ups are the drivers of today’s economy. It takes specific skills and qualities to lead an organization to success in this vibrant sector. This hands-on, highly interactive course teaches students how to assess an idea, find funding, and bring the product to the market. We review the concept of entrepreneurship and the practices associated with the successful development and launch of a start-up. This is a practical course that combines the use of real-world case studies, background notes, and readings from sources specializing in entrepreneurship, marketing, etc., with real-life exercises such as developing an elevator pitch, devising a business plan, and delivering an investor presentation.

Start-ups are the drivers of today’s economy. It takes specific skills and qualities to lead an organization to success in this vibrant sector. This hands-on, highly interactive course teaches students how to assess an idea, find funding, and bring the product to the market. We review the concept of entrepreneurship and the practices associated with the successful development and launch of a start-up. This is a practical course that combines the use of real-world case studies, background notes, and readings from sources specializing in entrepreneurship, marketing, etc., with real-life exercises such as developing an elevator pitch, devising a business plan, and delivering an investor presentation.

Start-ups are the drivers of today’s economy. It takes specific skills and qualities to lead an organization to success in this vibrant sector. This hands-on, highly interactive course teaches students how to assess an idea, find funding, and bring the product to the market. We review the concept of entrepreneurship and the practices associated with the successful development and launch of a start-up. This is a practical course that combines the use of real-world case studies, background notes, and readings from sources specializing in entrepreneurship, marketing, etc., with real-life exercises such as developing an elevator pitch, devising a business plan, and delivering an investor presentation.