PAFC

1200

Core 2

Parsons School of Design: PAFC-Fashion Marketing & Comm

Non-Liberal Arts

Undergraduate Course

Majors Only

Core 2

Fall 2019

Taught By: Jeanine Polizzi

Section: A

CRN: 7298

Credits: 3

This course explores the concept of branding in the fashion industry. Students will explore how brands are created, structured and positioned in order to differentiate and promote products and services. They will investigate the role of visual and verbal identity in engaging consumers and learn how to leverage and communicate brand personality and values across media channels and touchpoints. This course will also explore how brands measure performance and define their audience/target market through data and insights.

Open to: Associate degree in Fashion Marketing & Communication majors only. Pre-requisite(s): PAFC 1100 Core 1. NOTE: It is not recommended to take this course if you have taken PAFM 1061 Marketing 2 as it is very similar in content and structure.

College: Parsons School of Design (PS)

Department: PAFC-Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 12

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 9:46am 6/24/2019

Meeting Info:

Days: Monday

Times: 12:10pm - 2:50pm

Building: TBD

Room: TBD

Date Range: 8/26/2019 - 12/16/2019

Core 2

Fall 2019

Taught By: Ruari Mahon

Section: B

CRN: 7299

Credits: 3

This course explores the concept of branding in the fashion industry. Students will explore how brands are created, structured and positioned in order to differentiate and promote products and services. They will investigate the role of visual and verbal identity in engaging consumers and learn how to leverage and communicate brand personality and values across media channels and touchpoints. This course will also explore how brands measure performance and define their audience/target market through data and insights.

Open to: Associate degree in Fashion Marketing & Communication majors only. Pre-requisite(s): PAFC 1100 Core 1. NOTE: It is not recommended to take this course if you have taken PAFM 1061 Marketing 2 as it is very similar in content and structure.

College: Parsons School of Design (PS)

Department: PAFC-Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 12

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 9:46am 6/24/2019

Meeting Info:

Days: Thursday

Times: 4:00pm - 6:40pm

Building: TBD

Room: TBD

Date Range: 8/29/2019 - 12/12/2019

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