Core 2: Fashion Branding
Parsons School of Design: School of Fashion
CRN: 6840
Credits: 3
This course explores the concept of branding in the fashion industry. Students will explore how brands are created, structured and positioned in order to differentiate and promote products and services. They will investigate the role of visual and verbal identity in engaging consumers and learn how to leverage and communicate brand personality and values across media channels and touchpoints. This course will also explore how brands measure performance and define their audience/target market through data and insights. Note: PAFC 1200 Core 2, PAFC 1201 Visual Communication Lab 2, and PAFC 1500 Futures: Fashion Communication must all be completed before progressing to PAFC 2000 Professional Practices and PAFC 2100 Core 3: Capstone.
College: Parsons School of Design (PS)
Department: School of Fashion (SOF)
Campus: New York City (GV)
Course Format: Seminar (R)
Modality: In-Person
Max Enrollment: 16
Add/Drop Deadline: February 3, 2025 (Monday)
Online Withdrawal Deadline: April 15, 2025 (Tuesday)
Seats Available: Yes
Status: Closed*
* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:00pm EDT 7/15/2025