Futures: Fashion Communication
Spring 2023
Taught By: Faculty TBA
Section: A
CRN: 6914
Credits: 3
This course explores emerging technology in the fashion industry. Students will learn how brands assess existing consumer journeys as well as build new consumer journeys through identification of key pain points and suggest innovative technologies to problem solve and enhance consumer experiences. Students will explore the potential application of Artificial Intelligence (AI), Blockchain, Voice and Messaging, AR and VR; and context-aware tech in creating marketing and communication strategies and enhancing convenience and personalized products and services for consumers. Students will understand how these technologies, new ways of communicating and innovative user journeys are supported and driven by insights, trends and other sources of user data in order to build compelling and frictionless digital experiences and narratives. Case studies and industry speakers will allow students to link theory to practice using data and participate in developing tech recommendations for fashion companies.
College: Parsons School of Design (PS)
Department: Fashion Marketing & Comm (PAFC)
Campus: New York City (GV)
Course Format: Seminar (R)
Modality: In-Person
Max Enrollment: 12
Seats Available: Yes
Status: Open*
* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:38pm 7/4/2022 EDT