PAFC

1500

Futures: Fashion Communication

Parsons School of Design: PAFC-Fashion Marketing & Comm

Non-Liberal Arts

Undergraduate Course

Majors Only

Futures: Fashion Communication

Spring 2020

Taught By: Emily Wasserman

Section: A

CRN: 6844

Credits: 3

This course explores emerging technology in the fashion industry. Students will learn how brands assess existing consumer journeys as well as build new consumer journeys through identification of key pain points and suggest innovative technologies to problem solve and enhance consumer experiences. Students will explore the potential application of Artificial Intelligence (AI), Blockchain, Voice and Messaging, AR and VR; and context-aware tech in creating marketing and communication strategies and enhancing convenience and personalized products and services for consumers. Students will understand how these technologies, new ways of communicating and innovative user journeys are supported and driven by insights, trends and other sources of user data in order to build compelling and frictionless digital experiences and narratives. Case studies and industry speakers will allow students to link theory to practice using data and participate in developing tech recommendations for fashion companies.

Open to: Associate degree in Fashion Marketing & Communication majors only. Pre-requisite(s): PAFC 1000 Core 1.

College: Parsons School of Design (PS)

Department: PAFC-Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 12

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:26pm 8/23/2019

Meeting Info:

Days: Friday

Times: 9:00am - 11:40am

Building: TBD

Room: TBD

Date Range: 1/24/2020 - 5/8/2020

Futures: Fashion Communication

Spring 2020

Taught By: Faculty TBA

Section: B

CRN: 6914

Credits: 3

This course explores emerging technology in the fashion industry. Students will learn how brands assess existing consumer journeys as well as build new consumer journeys through identification of key pain points and suggest innovative technologies to problem solve and enhance consumer experiences. Students will explore the potential application of Artificial Intelligence (AI), Blockchain, Voice and Messaging, AR and VR; and context-aware tech in creating marketing and communication strategies and enhancing convenience and personalized products and services for consumers. Students will understand how these technologies, new ways of communicating and innovative user journeys are supported and driven by insights, trends and other sources of user data in order to build compelling and frictionless digital experiences and narratives. Case studies and industry speakers will allow students to link theory to practice using data and participate in developing tech recommendations for fashion companies.

Open to: Associate degree in Fashion Marketing & Communication majors only. Pre-requisite(s): PAFC 1000 Core 1.

College: Parsons School of Design (PS)

Department: PAFC-Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 12

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:26pm 8/23/2019

Meeting Info:

Days: Tuesday

Times: 7:00pm - 9:40pm

Building: TBD

Room: TBD

Date Range: 1/21/2020 - 5/5/2020

Futures: Fashion Communication

Spring 2020

Taught By: Faculty TBA

Section: C

CRN: 7274

Credits: 3

This course explores emerging technology in the fashion industry. Students will learn how brands assess existing consumer journeys as well as build new consumer journeys through identification of key pain points and suggest innovative technologies to problem solve and enhance consumer experiences. Students will explore the potential application of Artificial Intelligence (AI), Blockchain, Voice and Messaging, AR and VR; and context-aware tech in creating marketing and communication strategies and enhancing convenience and personalized products and services for consumers. Students will understand how these technologies, new ways of communicating and innovative user journeys are supported and driven by insights, trends and other sources of user data in order to build compelling and frictionless digital experiences and narratives. Case studies and industry speakers will allow students to link theory to practice using data and participate in developing tech recommendations for fashion companies.

Open to: Associate degree in Fashion Marketing & Communication majors only. Pre-requisite(s): PAFC 1000 Core 1.

College: Parsons School of Design (PS)

Department: PAFC-Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 12

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:26pm 8/23/2019

Meeting Info:

Days: Wednesday

Times: 4:00pm - 6:40pm

Building: TBD

Room: TBD

Date Range: 1/22/2020 - 5/6/2020

Futures: Fashion Communication

Fall 2019

Taught By: Emily Wasserman

Section: B

CRN: 7502

Credits: 3

This course explores emerging technology in the fashion industry. Students will learn how brands assess existing consumer journeys as well as build new consumer journeys through identification of key pain points and suggest innovative technologies to problem solve and enhance consumer experiences. Students will explore the potential application of Artificial Intelligence (AI), Blockchain, Voice and Messaging, AR and VR; and context-aware tech in creating marketing and communication strategies and enhancing convenience and personalized products and services for consumers. Students will understand how these technologies, new ways of communicating and innovative user journeys are supported and driven by insights, trends and other sources of user data in order to build compelling and frictionless digital experiences and narratives. Case studies and industry speakers will allow students to link theory to practice using data and participate in developing tech recommendations for fashion companies.

Open to: Associate degree in Fashion Marketing & Communication majors only. Pre-requisite(s): PAFC 1000 Core 1.

College: Parsons School of Design (PS)

Department: PAFC-Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 18

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:27pm 8/23/2019

Meeting Info:

Days: Tuesday

Times: 7:00pm - 9:40pm

Building: Academic Entrance 63 Fifth Ave

Room: 311

Date Range: 8/27/2019 - 12/10/2019