PSDS

3104

Contemporary Advertising and Its Cultural Presence

Parsons School of Design: Design Strategies

Non-Liberal Arts

Undergraduate Course

Degree Students (with Restrictions)

Contemporary Advertising

Spring 2021

Taught By: Sara Arnell

Section: A

CRN: 3925

Credits: 3

This course introduces advertising as both an art and a science, while providing a broad overview of advertising issues and functions. It covers the entire field of advertising from both an agency and client point of view, with special emphasis on developing an integrated marketing framework. Students learn the importance of incorporating the entire promotion mix (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling) into comprehensive marketing campaigns. The course reflects the fragmentation among conventional media modalities (TV, print), and explores alternative promotional tools and methods (guerilla tactics) as part of the contemporary marketing communications landscape. Students develop their own advertising campaigns incorporating objectives, media, budgets, creative strategies and success metrics. Case studies examine domestic and international consumer and business markets, with special attention given to fashion and design companies.

Open to: all university undergraduate students. Pre-requisite(s): PUDM 2315 Marketing, PR, and Branding.

College: Parsons School of Design (PS)

Department: Design Strategies (PSDS)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 22

Add/Drop Deadline: February 1, 2021 (Monday)

Online Withdrawal Deadline: April 13, 2021 (Tuesday)

Seats Available: Yes

Status: Open*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:56pm 12/1/2020 EST

Meeting Info:

Days: Tuesday

Times: 4:00pm - 6:40pm

Building: Online Course

Date Range: 1/19/2021 - 5/4/2021

Contemporary Advertising

Fall 2020

Taught By: Sara Arnell

Section: X1

CRN: 4338

Credits: 3

This course introduces advertising as both an art and a science, while providing a broad overview of advertising issues and functions. It covers the entire field of advertising from both an agency and client point of view, with special emphasis on developing an integrated marketing framework. Students learn the importance of incorporating the entire promotion mix (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling) into comprehensive marketing campaigns. The course reflects the fragmentation among conventional media modalities (TV, print), and explores alternative promotional tools and methods (guerilla tactics) as part of the contemporary marketing communications landscape. Students develop their own advertising campaigns incorporating objectives, media, budgets, creative strategies and success metrics. Case studies examine domestic and international consumer and business markets, with special attention given to fashion and design companies.

Open to: all university undergraduate students. Pre-requisite(s): PUDM 2315 Marketing, PR, and Branding.

College: Parsons School of Design (PS)

Department: Design Strategies (PSDS)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 22

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:55pm 12/1/2020 EST

Meeting Info:

Building: Online Course

Date Range: 9/1/2020 - 12/15/2020