PSDS

3104

Contemporary Advertising and Its Cultural Presence

Parsons School of Design: Design Strategies

Non-Liberal Arts

Undergraduate Course

Degree Students (with Restrictions)

Contempory Advertising

Spring 2020

Taught By: Sara Arnell

Section: A

CRN: 3925

Credits: 3

This course introduces advertising as both an art and a science, while providing a broad overview of advertising issues and functions. It covers the entire field of advertising from both an agency and client point of view, with special emphasis on developing an integrated marketing framework. Students learn the importance of incorporating the entire promotion mix (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling) into comprehensive marketing campaigns. The course reflects the fragmentation among conventional media modalities (TV, print), and explores alternative promotional tools and methods (guerilla tactics) as part of the contemporary marketing communications landscape. Students develop their own advertising campaigns incorporating objectives, media, budgets, creative strategies and success metrics. Case studies examine domestic and international consumer and business markets, with special attention given to fashion and design companies.

Open to: all university undergraduate students. Pre-requisite(s): PUDM 2315 Marketing, PR, and Branding.

College: Parsons School of Design (PS)

Department: Design Strategies (PSDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 22

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:16pm 10/16/2019

Meeting Info:

Days: Tuesday

Times: 4:00pm - 6:40pm

Building: TBD

Room: TBD

Date Range: 1/21/2020 - 5/5/2020

Contempory Advertising

Fall 2019

Taught By: Sara Arnell

Section: A

CRN: 4338

Credits: 3

This course introduces advertising as both an art and a science, while providing a broad overview of advertising issues and functions. It covers the entire field of advertising from both an agency and client point of view, with special emphasis on developing an integrated marketing framework. Students learn the importance of incorporating the entire promotion mix (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling) into comprehensive marketing campaigns. The course reflects the fragmentation among conventional media modalities (TV, print), and explores alternative promotional tools and methods (guerilla tactics) as part of the contemporary marketing communications landscape. Students develop their own advertising campaigns incorporating objectives, media, budgets, creative strategies and success metrics. Case studies examine domestic and international consumer and business markets, with special attention given to fashion and design companies.

Open to: all university undergraduate students. Pre-requisite(s): PUDM 2315 Marketing, PR, and Branding.

College: Parsons School of Design (PS)

Department: Design Strategies (PSDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 22

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:18pm 10/16/2019

Meeting Info:

Days: Tuesday

Times: 4:00pm - 6:40pm

Building: 6 East 16th Street

Room: 908

Date Range: 8/27/2019 - 12/10/2019