Professional Practices: Fashion Marketing and Communication
Parsons School of Design: School of Fashion
CRN: 6846
Credits: 3
This course introduces guidelines for professional practice. Students will analyze their personal and professional strengths through working directly with a fashion client, and establish clear strategies for their future career aspirations. Students will be provided with a brief, live or simulated, by an external partner (fashion company, organization or non-profit). Working in cross-disciplinary teams, they will conduct primary and secondary research; recognize, assess and analyze the company’s current and predicted issues and opportunities; and develop a strategy/solution for the brand partner. This could be for example rethinking the brand’s value proposition or identity; the creation of visual or creative content; or the implementation of new technology. This client-facing project will mimic a professional context allowing the students to work closely with the client through weekly ideation sessions. Students will build an online portfolio of their client work over the semester which they can develop as they start applying for roles in the fashion industry.
College: Parsons School of Design (PS)
Department: School of Fashion (SOF)
Campus: New York City (GV)
Course Format: Seminar (R)
Modality: In-Person
Max Enrollment: 8
Add/Drop Deadline: February 3, 2025 (Monday)
Online Withdrawal Deadline: April 15, 2025 (Tuesday)
Seats Available: Yes
* Seats available but reserved for a specific population.
Status: Waitlist*
* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:40pm EST 11/17/2024
CRN: 9099
Credits: 3
This course introduces guidelines for professional practice. Students will analyze their personal and professional strengths through working directly with a fashion client, and establish clear strategies for their future career aspirations. Students will be provided with a brief, live or simulated, by an external partner (fashion company, organization or non-profit). Working in cross-disciplinary teams, they will conduct primary and secondary research; recognize, assess and analyze the company’s current and predicted issues and opportunities; and develop a strategy/solution for the brand partner. This could be for example rethinking the brand’s value proposition or identity; the creation of visual or creative content; or the implementation of new technology. This client-facing project will mimic a professional context allowing the students to work closely with the client through weekly ideation sessions. Students will build an online portfolio of their client work over the semester which they can develop as they start applying for roles in the fashion industry.
College: Parsons School of Design (PS)
Department: School of Fashion (SOF)
Campus: New York City (GV)
Course Format: Seminar (R)
Modality: In-Person
Max Enrollment: 15
Add/Drop Deadline: September 9, 2024 (Monday)
Online Withdrawal Deadline: November 17, 2024 (Sunday)
Seats Available: Yes
Status: Closed*
* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:40pm EST 11/17/2024