Professional Practices: Fashion Marketing and Communication

Parsons School of Design: Fashion Marketing & Comm

Non-Liberal Arts

Undergraduate Course

Majors Only

Professional Practices

Spring 2020

Taught By: Emily Huggard and Avril Nolan

Section: B

CRN: 6846

Credits: 3

This course introduces guidelines for professional practice. Students will analyze their personal and professional strengths through working directly with a fashion client, and establish clear strategies for their future career aspirations. Students will be provided with a brief, live or simulated, by an external partner (fashion company, organization or non-profit). Working in cross-disciplinary teams, they will conduct primary and secondary research; recognize, assess and analyze the company’s current and predicted issues and opportunities; and develop a strategy/solution for the brand partner. This could be for example rethinking the brand’s value proposition or identity; the creation of visual or creative content; or the implementation of new technology. This client-facing project will mimic a professional context allowing the students to work closely with the client through weekly ideation sessions. Students will build an online portfolio of their client work over the semester which they can develop as they start applying for roles in the fashion industry.

Open to: Associate degree in Fashion Marketing and Communication majors only. Pre-requisite(s) PAFC 1200 Core 2 and PAFC 1500 Futures: Fashion Communication.

College: Parsons School of Design (PS)

Department: Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Add/Drop Deadline: February 9, 2020 (Sunday)

Online Withdrawal Deadline: April 12, 2020 (Sunday)

Seats Available: Yes

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 9:42am 2/20/2020 EST

Meeting Info:

Days: Monday

Times: 9:00am - 11:40am

Building: Parsons 2 W 13th

Room: 502

Date Range: 1/27/2020 - 5/11/2020