Core 3: Capstone

Parsons School of Design: PAFC-Fashion Marketing & Comm

Non-Liberal Arts

Undergraduate Course

Majors Only

Core 3: Capstone

Spring 2020

Taught By: Jose Chan

Section: B

CRN: 6923

Credits: 3

The capstone course draws upon knowledge acquired throughout the program, synthesized through a final project that reflects students’ individual interests, skills and professional goals. In this course, students will undertake a self-initiated investigation leading to research, prototyping and design of a 12-month integrated communication strategy for a brand. They will conduct primary and secondary research and critically evaluate the social, cultural and ethical context of a brand and its current and future positioning. They will then analyze their findings to identify a communication challenge or opportunity facing the brand and develop a sound case and clear objectives for the direction of their strategy. The strategy will include creative and tactical responses that viably address the issues and opportunities identified. It will be presented visually as an industry-aligned deck and verbally via a professional presentation. Students will also realize their proposed tactics as digital, print or spatial outcomes.

Open to: Associate degree in Fashion Marketing and Communication majors only.

College: Parsons School of Design (PS)

Department: PAFC-Fashion Marketing & Comm (PAFC)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 12

Add/Drop Deadline: February 3, 2020 (Monday)

Online Withdrawal Deadline: April 12, 2020 (Sunday)

Seats Available: No

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:57pm 11/14/2019 EST

Meeting Info:

Days: Wednesday

Times: 7:00pm - 9:40pm

Building: TBD

Room: TBD

Date Range: 1/22/2020 - 5/6/2020